On Thursday in Menlo Park, California, Babberly dove into the increasingly cluttered field of location-based social start-ups by launching what the company calls a groundbreaking hyperlocal mobile ad platform.
The platform in question is designed to help connect merchants with both current and potential customers in real-time.
This approach grants merchants the ability to build direct relationships within their community while enjoying a competitive edge. With Babberly, merchants can connect with loyal users that are looking for their products and/or services when and where they need them.
According to details put forward today in an official press release from the company, Babberly says that with more and more merchants searching for a way to tap into the ever-growing trend of the “SoLoMo” (social, local, mobile) phenomenon, the company’s offering serves as a low cost, real time marketing solution that is superior to other platforms.
“We are on a mission to provide merchants with an easy way to connect with their local community and drive more business through their doors,” says Babberly’s CEO Bobby Marhamat. “Babberly is an on-trend “local goes social” solution that we’re excited to put into the hands of merchants so they can reach our ever-growing user base of potential customers.”
To learn more about the new platform, click here.