B.R. Guest Registers LBS Success

Location based mobile ads have proven a force to be reckoned with in the restaurant industry. And as B.R. Guest’s popular chain of restaurants illustrates with its resounding mobile marketing success, the eatery’s location based mobile ads have driven substantial foot traffic to the establishments....

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Location based mobile ads have proven a force to be reckoned with in the restaurant industry. And as B.R. Guest’s popular chain of restaurants illustrates with its resounding mobile marketing success, the eatery’s location based mobile ads have driven substantial foot traffic to the establishments.

According to the restaurant chain, mobile marketing efforts to drive both awareness and foot traffic to its Vento Trattoria and Wildwood Barbeque restaurants reportedly yielded a 5% response rate or better on most days during the campaign’s run.

Mobile advisory firm Mella Media worked in conjunction with B.R. Guest to target the key demographic of 25-to-40-year-olds who would likely respond to mobile ads.

“By working with Loopt to proactively address the client’s No. 1 goal—to grab potential customers’ attention while they were close enough to one of their New York-based restaurants to drive immediate foot traffic—Mella Media showed B.R. Guest Restaurants how smart mobile tactics can play directly to their primary marketing strategies,” said Jordan Greene of Mella Media.

Proving once again how hyper-local mobile advertising campaigns work for both blue-collar mom-and-pop eateries or high-end restaurant establishments, B.R. Guest – which falls into the latter category – is poised to step up mobile ad efforts in 2010 in light of the positive results recorded during their modest foray into mobile marketing.

Although not widely known around the country, B.R. Guest represents a group of sixteen restaurants in major cities including New York, Las Vegas and Chicago.

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