It’s sometimes hard to quantify the mobile advertising industry, let alone the many aspects therein. That’s why I love infographics. I came across one on PromotionalCodes.co.uk’s Money Saving Blog today that does a great job detailing the size of the mobile ad market, various usage patterns, various survey results, predictions and other information in relation to mobile coupons.
Mobile coupons, though a concept that has been talked about for a long time, is finally starting to gain traction as big players like Google and Facebook ramp up their efforts. As QR codes, mobile coupon redemption technologies and smartphones in general continue to evolve, mainstream mobile coupons are getting closer every day. Through the proliferation of LBS startups like Yelp, Foursquare, MyTown and many others, mobile coupons could very easily be a central aspect to the consumer rewards and loyalty programs each are perfecting.
Regardless, the infographic below details everything you need to know about the current state of the mobile ad industry and the growing importance of mobile coupons in relation to consumer sentiment…
