Avention App Will Connect Oracle Eloqua and OneSource Platform for Oracle Marketing AppCloud

mobile businessAvention, the creator of OneSource Solutions and a Gold level member of Oracle PartnerNetwork (OPN), is launching a new OneSource connector application.

Now available on the Oracle Cloud Marketplace, the new OneSource connector for Oracle Eloqua fuels Oracle Marketing Cloud applications with deep business-to-business (B2B) account insights and predictive indicators from the Avention’s OneSource platform.

“The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments,” according to a news release shared with MMW. “The connector supports marketing and sales alignment, which can ultimately help Avention’s customers achieve greater ABM success.”

How does it work?

The connector supports list imports from the OneSource platform into Oracle Eloqua, enhancing a marketer’s ability to feed sales pipelines with better qualified leads through better campaign targeting.

“Additionally, the OneSource connector for Oracle Eloqua supports account-based marketing programs by aligning sales and marketing around the same current and actionable account and contact data,” the release reads.

An additional benefit is that the OneSource connector for Oracle Eloqua optionally provides web form enrichment to speed web form submissions with current data from Avention’s Global Content Live Database, improving end-user experiences and providing marketers greater lead insight for richer scoring.

“Our customers are finding that marketing and sales teams need to align their data more than ever to achieve account-based marketing success,” explains Steve Pogorzelski, the CEO of Avention. “The Oracle Marketing Cloud connector will offer our mutual customers the strength of the combined applications to help grow their businesses and achieve ROI from their ABM campaigns.”