Auto Dealers Starting Their Engines for Digital Marketing

Auto Dealers Starting Their Engines for Digital MarketingOn Tuesday, MMW received a heads up from TapClicks about their new lead generation program and analytics suite that has something extra sweet in store for auto dealers.

The resource at hand is designed to help recruit car buyers to participating automotive dealerships. The digital-merchandising platform captures and analyzes leads to pinpoint lead sources, track lead generation quality and support sales pipelines.

“Auto dealers work with the Star Tribune today to reach its audience of 7 million unique monthly visitors in the upper Midwest,” said Jeff Herr, chief operating officer at TapClicks. “We will now more than double their reach across the region to connect with active car shoppers and drive them to our dealership clients.”

In 2012, the Star Tribune team partnered with TapClicks to market residential real estate for its local brokers while driving $250,000 to the media company’s bottom line, according to Jason Erdahl, executive director of digital at the Star Tribune.

“Our first collaboration,” Erdahl admits, “was a huge success right out of the gate. We know the partnership around the automotive vertical will bring even greater benefits to our clients and to our operation.”