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All posts by Sonya Lee

All posts by Sonya Lee
  • Home
  • Archive for Sonya Lee
  • Marketing Strategy
    0 2134 0

    IAB Touts Power of Mobile & Desktop Ads in Cross-Media Campaign Effectiveness

    Ahead of the weekend, IAB (Interactive Advertising Bureau) released the “IAB Cross-Media Ad Effectiveness Study.” It’s research proves that media...

    January 16, 2017
  • Mobile Advertising
    0 2353 0

    Advertising Partners: It’s Game On for Gameloft and AerServ Partnership

    AerServ, a mobile-first video mediation platform and SSP, has just announced a partnership with Gameloft Advertising Solutions, Gameloft’s mobile advertising...

    January 11, 2017
  • Marketing Strategy
    0 3534 0

    A New Year Brings New Opportunities for Pandora’s Advertisers

    Proving once again why it has become a mobile advertising giant and a respected power player across the digital music...

    January 5, 2017
  • Mobile Marketing
    0 2015 0

    New Study Reveals How Marketers Are Using Location Data

    A new study from the Mobile Marketing Association, which is based on surveys and interviews with more than 400 brand...

    November 29, 2016
  • Marketing Strategy
    3 4172 0

    BIA/Kelsey: 77.6% of Small Businesses Use Social Media for Marketing

    For the third consecutive year, social media is the top marketing channel used by small and medium-sized businesses (SMBs). That’s...

    November 22, 2016
  • Announcements
    0 3015 0

    What’s Up with Mobile and Digital Marketing Budgets? They’re Bigger, Suggests New Gartner Survey

    Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new...

    November 18, 2016
  • Mobile Marketing
    0 2517 0

    Gartner Survey Reveals Marketing Budgets Continue to Grow

    Up, up, and away. That’s the latest takeaway from a new Gartner study. Marketing budgets are continuing to rise, according...

    November 10, 2016
  • Marketing Strategy
    3 2906 0

    Making Email More Fun: Twenty Two Percent of Marketers Using Embedded Video

    The data on digital video has proven at least one thing: consumers dig it. Still the fastest growing ad format,...

    November 3, 2016
  • Announcements
    0 2322 0

    The Numbers Are In: Just How Big Was G2E 2016?

    Last month’s presentation of the 2016 Global Gaming Expo (G2E) was one for the record books. According to a new...

    October 20, 2016

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