Follower Fraud: Stopping The Latest Scare In Its Tracks
The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by…
michael
Read More
Augmented Reality App May Help Patients with Parkinson’s
News Release: It’s appropriate that during Parkinson’s Awareness Month, a team of Rice University seniors will show how augmented reality…
First Look: AdColony Receives TAG Certification for Fighting Digital Ad Fraud
MMW learned ahead of the weekend that AdColony has been granted the coveted Certified Against Fraud certification by the Trustworthy…
Why Sports Illustrated Is on the Right Track by Integrating AR
The following is a guest contributed post from Tom Farrell, the vice president of marketing for the mobile marketing and…
New Appthority Report Finds Tens of Thousands of Ad-Supported Apps Are Collecting Excessive Data
Media Release: Appthority, the global leader in enterprise mobile threat protection, today released a new report that analyzed iOS apps…
data Artisans Releases First Turnkey Real-Time Stream Processing Platform
MMW has learned that data Artisans — founded by the original creators of Apache Flink — has rolled out the…
First Look: Mobile Marketing Association Reveals the Shortlists for the Global and North America SMARTIES Business Impact Index
As mobile becomes “central to building business growth for brands,” per the Mobile Marketing Association, the MMA has revealed the…
Industry First Mixed Reality Marketing Summit Coming in September
Mixed Reality Ventures (MRV), an international holding company for early stage mixed reality platforms, is launching the marketing and advertising…
KRAVE Jerky Just Set the Standard for Location-Based Advertising with inMarket; Drives a 3.8x Increase in Key KPIs
Jerky is gaining popularity as a go-to snack among many consumer groups — making up a $2.8 billion category with…
Tapad Partners with Flashtalking to Create ‘Impactful Attribution Modeling Strategy’
Tapad, a company reinventing personalization for the modern marketer, announced this week the “impactful results” of its strategic partnership with…