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michael

  • Marketing Strategy

Empathy In Marketing: The Secret To Better Relationships!

michael5 years ago10 mins

The following is a guest contributed post by Swrve CEO Christopher Dean. The current buzzword in marketing might seem to change…

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  • Mobile Apps

How Mobile Apps Can Turn GDPR into a Competitive Advantage

michael5 years ago9 mins

The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the…

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  • Marketing Strategy
  • Mobile Marketing

INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now

michael5 years ago1 mins

Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do…

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  • Marketing Strategy
  • Opinion

It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels

michael5 years ago8 mins

The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust…

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  • Mobile Advertising

First Look: Barometric Division of AdTheorent Spun-Out as Separate Business

michael5 years ago3 mins

Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent,…

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  • Announcements
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  • Mobile Marketing
  • News

Beyond Spots & Dots Rolls Out Programmatic Tactics

michael5 years ago2 mins

MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and…

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Source: Pexels https://www.pexels.com/photo/bag-electronics-girl-hands-359757/
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The Unique Battleground of Mobile Fraud

michael5 years ago9 mins

The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known…

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  • Announcements
  • News
  • Opinion
  • Platforms

The Power of Incorporating Seasonality for Creatives

michael5 years ago8 mins

The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app…

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  • Opinion

Follower Fraud: Stopping The Latest Scare In Its Tracks

michael5 years ago6 mins

The following is a guest contributed post from Harvey Schwartz, SVP Talent at WHOSAY. Digital advertising has been plagued by…

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  • Mobile Apps

Augmented Reality App May Help Patients with Parkinson’s

michael5 years ago3 mins

News Release: It’s appropriate that during Parkinson’s Awareness Month, a team of Rice University seniors will show how augmented reality…

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Editor's Pick

  • FTC Takes Aim at Unscrupulous Mobile App Marketers
  • VIDEO: MMW’s Emergency Webinar for Mobile Marketers
  • mHealth: Mobile Phones May Help Keep High Blood Pressure Under Control
  • mHealth Innovation Brings 24/7 Registered Nurse Access to Mobile Devices
  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
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