All posts by Michael
All posts by Michael
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ironSource Expands Programmatic Marketplace
Leading mobile monetization and marketing company ironSource recently announced the expansion of its in-app programmatic marketplace, which in addition to...
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The Laws Of Attraction In A Mobile-First World
The following is a guest contributed post from YouAppi Chief Revenue Officer, Leo Giel. Reaching the right audience is a...
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Empathy In Marketing: The Secret To Better Relationships!
The following is a guest contributed post by Swrve CEO Christopher Dean. The current buzzword in marketing might seem to change...
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How Mobile Apps Can Turn GDPR into a Competitive Advantage
The following is a guest contributed post from Samir Addamine, Founder and Chairman of FollowAnalytics. Starting on May 25th, the...
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INFOGRAPHIC: Spring Cleaning for Digital Marketers – 4 Things Every Brand Should Do Now
Spring is here, and now’s the perfect time for brands to freshen up their digital marketing efforts. So, how do...
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It’s Time to Demand More of Your Smartphone – and I Don’t Just Mean More Pixels
The following is a guest contributed post by Greg Wester, SVP, Marketing & Business Development, Mobile Posse As the dust...
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First Look: Barometric Division of AdTheorent Spun-Out as Separate Business
Media Release: Barometric, MRC-Accredited provider of the industry’s most advanced cross-environment tracking and measurement solution, today announced parent company AdTheorent,...
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Beyond Spots & Dots Rolls Out Programmatic Tactics
MMW learned Monday that full-service integrated advertising agency, Beyond Spot & Dots, has launched additional programmatic tactics for small and...
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The Unique Battleground of Mobile Fraud
The following is a guest contributed post from David Sendroff, CEO, Forensiq by Impact Ad fraud is an issue known...
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The Power of Incorporating Seasonality for Creatives
The following is a guest contributed post from Dave Bell, CEO of Gummicube. When you’re searching for the right app...
