All posts by Michael Essany
All posts by Michael Essany
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First Look: Improve Digital Enhances Video Ad Targeting
Digital Element, a provider of IP geolocation technology, announced this week that Improve Digital — an all-in-one advertising platform for...
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Infographic: What Must Marketers Know About Looming Fall Shopping Trends
With kids back in school and fall right around the corner, marketers are gearing up for a new season of...
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Salesfloor Rolls Out Advanced Mobile Messaging Solution for Store Associates
Ahead of the weekend, MMW learned that Salesfloor — a technology platform for omnichannel retail associates — announced a first-of-its-kind...
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Vpon Releases 2017 H1 APAC Mobile Advertising Statistics & Trends Report
On Friday, Vpon Big Data Group — Asia’s leading big data ad technology company — shared with MMW the findings...
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Piece of CAKE: Patent App Files to Protect Marketing Tech
Ahead of the weekend, Accelerize Inc. and its digital marketing software division CAKE announced that it has filed a new...
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GawkBox Announces New Funding to ‘Jumpstart’ Income Generation for Twitch, YouTube Content Creators
Ahead of the weekend, MMW learned that GawkBox — a company that provides monetization for live streamers and other content...
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How to Fix the Low Conversion Rate On Mobile Devices
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency...
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First Look: CMO Council Study Delves Into What Impacts Brand Performance
How quickly and effectively marketers respond and adapt to ongoing consumer feedback has become a new determinant of brand performance....
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Mobile Marketing: Here’s What Happened This Week
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following...
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Accenture Accelerates Efforts to Deliver Connected Customer Experiences
MMW learned Wednesday that Accenture has acquired Wire Stone, a US-based creative marketing agency that brings together technology and creativity...
