All posts by Michael
All posts by Michael
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How Ready Is Your Mobile Channel for the 2018 Holiday Shopping Season?
By Rafael Lourenco, EVP, ClearSale. Now’s the time to make sure your store’s mobile experience and checkout are ready for...
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Speak Human: 8 Conversation Marketing Hacks, Game-Changers
The following is a guest contributed post by By Merilee Kern, MBA. Nobody starts out automatically caring about your products...
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Best Casino Games for Console Players
If you’re a seasoned console player, be it Xbox, PlayStation, Switch or PC, chances are you’ll have a certain style...
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How Rewarded Video Ads Can Drive In-Game Purchases
The following is a guest contributed post by Fernando Saiz, CMO at Tappx. The rewarded video ad format is adored...
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What is the Most Effective Tool in Mobile Marketing?
Back in the old days of marketing, there was really only a limited way of doing things. Having a website...
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Using Agility as an Excuse for Indecisiveness
The following is a guest contributed post from Alani Setalsingh, a Mobile Strategist and Business Analyst at Propelics. Agile is...
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Op-Ed: The Changing Face Of Influencer Marketing
The following is a guest contributed post to MMW from Shawn Arora, the founder of LaunchSpark, a Toronto-based explainer video agency...
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Cross-Device Isn’t As Adopted As You Think
The following is a guest contributed post by Keith Petri, Chief Strategy Officer, US, at Screen6 Ad tech is struggling...
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Four Types of Mobile Marketing Campaign You Should Know About
Did you know that the average person spends more time on their smartphone than they do on their desktop? Whether...
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Rethinking Native Advertising: Why It’s More Than Another Format
By Dale Lovell, Chief Digital Officer, ADYOULIKE By definition, native advertising is a form of paid media where the advertisement...
