All posts by Kirby Johnsen
All posts by Kirby Johnsen
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Report: Cloud Storage Usage on the Rise
Cloud storage, which enables consumers to store material and later access it anytime, any place, or on any device, has gone mainstream. According to the latest data from Harris interactive, and covered by eMarketer, 39% of U.S. internet users have now turned to the cloud in some fashion. Of this large group, the overwhelming majority … Read More
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eMarketer: The Importance of Hispanic Culture in Modern Marketing
A new eMarketer report, “English vs. Español: Language Choices in Hispanic Marketing,” explores the importance of Hispanic culture in marketing today. Although the vast majority of U.S. Hispanics speak English, a majority also speaks some Spanish. But, as the report reveals, “there is not necessarily a demand for marketing in either English or Spanish. Rather, … Read More
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Why Mobile Advertising Doesn’t ‘Click’ With Many Mobile Users
It’s no secret that mobile device owners see a lot of advertisements. However, just because they see them doesn’t mean they see what these ads are offering. Earlier this year, polling by Nielsen for xAd and Telemetrics revealed that 70% of mobile users (on tablets, smartphones, or both) came across ads in the previous month. … Read More
