All posts by Kathleen Toulet
All posts by Kathleen Toulet
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Understanding Social Media Best Practices for Publicly Held Companies
Late last month, in a publicly stated effort to assist investor relations officers in their use of social media as a research and communications platform, Business Wire – the folks that help businesses distribute their press releases around the world – published one of the most helpful guides we’ve seen in quite some time. The … Read More
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Microsoft Close to Naming New CEO
Sources close to Microsoft reveal that the company is nearing a decision on the individual who will succeed Steve Ballmer as the Chief Executive Officer of Microsoft. The frontrunner, we’re told, is Satya Nadella, a longtime Microsoft veteran. Contrary to previous reports, which suggested that an expansive global search was underway for Ballmer’s successor, Microsoft … Read More
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Trader Joe's Knows Mobile Marketing
Trader Joe’s, the hugely popular chain of specialty grocery stores that number more than 400 across 30 U.S. states, is going mobile with its marketing and efforts to cultivate additional brand loyalty. Trader Joe’s has just launched a new mobile app, representing the company’s inaugural foray into mobile app territory. In lieu of coupons or … Read More
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New Leadership for Millennial Media
Paul Palmieri, the CEO of Millennial Media, has confirmed that he is stepping down from the helm of the mobile advertising network he co-founded. By Palmieri’s own admission, Yahoo’s former Chief Revenue Officer Michael Barrett will ascend to the big chair as Millennial Media’s new chief executive officer. Palmieri, meanwhile, is on his way to … Read More
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Smartphone Sales Driving Impressive Earnings for Verizon
Executives at the nation’s largest mobile operator are likely smiling big today. Verizon on Tuesday reported earnings for the fourth and final quarter of 2013 and the numbers were better than what most analysts were expecting. The telecommunications behemoth reported $31.1 billion in fourth quarter revenue – a 3.4% jump over the same quarter in … Read More
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In Which Emerging Mobile Market is SMS Usage in Decline?
While mobile communications have never been more popular or pervasive, consumers are quickly turning away from traditional SMS and finding newer – and no cost – solutions for messaging their friends and family members digital messages and media. New published reports Monday morning indicate that SMS is on the decline in one of the world’s … Read More
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MMA Board Members Have High Hopes for Mobile Marketing This Year
The UK board of the Mobile Marketing Association has high hopes for mobile marketing in 2014. Recently, members of the board were asked for their predictions for the year ahead. And there was no shortage of optimism to be found in the responses provided. “In 2014,” says Stephen Upstone, CEO of LoopMe Media, “mobile advertising … Read More
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IDC Projects Big Gains in China Enterprise Mobility
IDC’s newest report projects that China enterprise mobility will make terrific gains throughout 2014. According to IDC’s China Enterprise Mobility Solution Analysis, The research of IDC shows that mobile applications within the industry market are expanding in popularity and ubiquity throughout the world’s most populous nation. Read More
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YouTube Giving Marketers Another Tool to Control Their Brand's Image
YouTube is making great strides on its revamped commenting system, the newest feature of which was formally rolled out yesterday. The new comment management page enables users to organize comments from one central hub. When it comes to businesses, brands, and advertisers on YouTube (and there are far more on there than you realize), this … Read More
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T-Mobile Shakes Up The Wireless Industry at CES 2014
On Wednesday, T-Mobile finally spilled the beans on its previously revealed but not explained Un-Carrier 4.0 initiative. As it turns out, T-Mobile is addressing one of the biggest potential drawbacks of making a premature switch to a new mobile carrier. T-Mobile says “We’re giving families a ‘Get Out of Jail Free Card'” by effectively ending … Read More
