All posts by Kathleen Toulet
All posts by Kathleen Toulet
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In UK, Consumers Are Eating Up Mobile Media, Especially Apps
For mobile internet users in the UK, apps are where it’s at — in fact, apps account for a substantial percentage of time spent with mobile media. And now that smartphones and tablets are becoming widespread, app usage is seeing a massive jump there, too. The trend we’re referencing comes from a new eMarketer report, … Read More
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From Zero to Zoom in a Year: Instagram on Track to Serve a Billion Ads by Quarter’s End
It’s a success story, all right. A legitimate, blockbuster, zero-to-zoom accomplishment. Instagram advertising is going through the roof — and fast. The company that Facebook purchased for $1 billion in 2012, and which had no ad revenue at all at the start of 2015, is on track to get to the $1 billion ad revenue … Read More
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Online Trust Alliance Exposes How Rash of Ransomware Could Have Been Avoided
The Online Trust Alliance (OTA) has just released its 2016 Data Protection and Breach Readiness Guide. This week, the non-profit organization with the mission “to enhance online trust,” shared the report’s findings with MMW. The guide, in a nutshell, provides prescriptive advice to help businesses optimize online privacy and security practices, and detect, contain and … Read More
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Super Bowl Infographic: How Brands Can Reach Fans During Super Bowl 50
With this year’s Super Bowl rapidly approaching, our friends at The Trade Desk have just shared with is their new...
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BuzzBoard: Millions of US SMBs ‘Failing to Keep Pace with Digital Savvy Consumers’
According to the findings of the latest BuzzBoard data, millions of small businesses are “stuck delivering their customers and prospects a web 1.0 experience.” All told, the numbers are pretty scary. Almost half of all small businesses – 47.3% – are not yet offering their customers or prospects a web experience that transcends the mobile … Read More
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New Infographic a Reminder of the Marketing Magic of Valentines’ Day
Our friends at Blue Fountain Media have done it again. They’ve just created an awesome new infographic exploring the spending habits and consumer behaviors surrounding Valentine’s Day. With less than a month to go before the most romantic day of the year, it’s time for marketers to kick their efforts into high gear and maximize … Read More
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SXSW Banks on Brightcove for Live and On-Demand Video Experiences
The team at Brightcove, a provider of cloud services for video, tells MMW that South by Southwest (SXSW) will use Brightcove’s suite of video technologies to deliver live and on-demand video experiences for its 2015 event. SXSW 2015 runs March 13-22 in Austin, Texas. The annual SXSW Music, Film & Interactive festival brings together tens … Read More
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Advertising Firm Turn Will Now Turn Away from Using Controversial Verizon Mobile Tracking
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing an about-face. The company has been blasted for “using a persistent numerical identifier that Verizon attaches to the Internet traffic of its mobile customers to recreate a history of a … Read More
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Mobile Internet on The Rise in India
According to a 2014 report by the Internet & Mobile Association of India and IMRB International, 2014 showed rapid growth in the mobile internet industry throughout India. But 2015 is expected to surpass 2014’s growth by a wide margin. During 2014, mobile internet use grew 26%, and is forecast to grow 23% within the first … Read More
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China Now Dominates Tablet Usage in APAC
Tablet usage in China is on the rise, with the latest industry data showing that close to half of all Internet users in the world’s most populous nation will connect to the Web via tablet on a monthly basis throughout 2015. “That will be up 16.7% over 2014 usage levels, and double-digit growth will continue … Read More
