All posts by Justin
All posts by Justin
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Infographic: How We Use Our Mobiles to Shop
The folks over at PayPoint have published a new infographic detailing the rise in mobile commerce and how we use our mobile devices to enhance the shopping experience. For example, the graphic shows that mobile only accounted for less than .4% of all sales in Q1 2011, but rose to nearly 5.5% by Q4 2011. … Read More
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How to Make Marketing with QR codes Work for Your Business
The following is a guest post by Johannes Ahrenfelt, co-founder of 99SQUARED. Are you thinking about marketing with QR codes? Take a look at this first. When starting out using QR codes, companies sometimes make the same mistakes again and again. These mistakes not only cause businesses to lose out on profit but also, most importantly, … Read More
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Infographic: How People Really Use Their Phones
Our friends over at inneractive have published their latest mobile infographic, this time on the topic of “how people really use their phones.” What’s interesting is how differently mobile phone usage varies based on location and culture. For example, in the US the average person talks on their mobile phone 450 minutes per month, compared … Read More
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Dealing with Short Code Probation
The following is a guest post by Greg Hickman, a mobile marketing consultant and founder of MobileMixed.com. Hello and welcome to the phone company’s new business line setup department. We’re happy to help you get started and set up a new phone line for your business but even though you’re new here we’re putting you … Read More
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Infographic: The Impact of Mobile & Social Media Within the Hospitality Industry
Four Pillars Hotels, who owns and operates several hotel properties in the U.K., has produced a new infographic that illustrates the impact mobile and social media is having within the broader hospitality industry. The graphic holds some interesting statistics that you may find surprising — like the fact that, in most major cities, the search … Read More
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The Mobile User and Mobile Marketers: Miles Apart
The following is a guest post by Jason Wells, the CEO of ContactPoint. The executive summary of this year’s Chief Marketer 2012 Mobile Marketing Survey is out. And it is—as usual with anything Chief Marketer produces—first class and thorough. But, there were a few surprises (at least to me). The biggest surprise in the research … Read More
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Nanigans Debuts New Facebook Mobile Advertising Solution
Facebook performance advertising provider Nanigans announced today the launch of a new tool to allow advertisers to reach Facebook users on their mobile devices. The timely debut comes on the heels of Facebook announcing the ability for advertisers to purchase Sponsored Stories in News Feeds specifically on mobile through its Ads API. Nanigans, an initial Facebook … Read More
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Iron Horse Interactive Debuts Updated Mobile Buying Guide App, Claims 50 Percent Engagement & 6 Percent Conversion Rates
Iron Horse Interactive, a Silicon Valley-based multi-channel marketing company, has debuted updated version of its “Mobile Buying Guide” and “Showcase” applications which provide product-finder and recommendations on various mobile solutions. In addition, the company is claiming impressive engagement and conversion rates on the solutions the apps help promote. Prior to its public release, the updated … Read More
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TapIt! Launches New Self-Serve Mobile Advertising Portal
Mobile advertising provider TapIt! announced recently the debut of its brand new self-serve platform, allowing brands to launch mobile ad campaigns on a CPC or CPM basis with just a few clicks. The largest update is the platform’s updated targeting capabilities, along with its detailed reporting features. Advertisers can target based on location, carrier, time … Read More
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Federal Election Commission (FEC) Approves Proposal to use SMS for Political Fundraising: What you need to Know
It was announced last night that the Federal Election Commission (FEC) approved the proposal to use text messaging to raise funds for political campaigns. While it may not seem like it, this is a big deal for both the SMS marketing industry and political campaigns wanting to leverage SMS for fundraising. The most important aspects to … Read More
