All posts by Justin
All posts by Justin
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TapIt! Adds Conversion Tracking for Advanced Mobile Ad Campaign Optimization
Independent mobile advertising provider TapIt! announced recently that it’s added global conversion tracking to help app developers and performance advertisers get truly measurable results from their mobile ad spend. The company said it realized there’s too many mobile networks that are willing to take adverting dollars without providing any sort of analytics to show whether a … Read More
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Infographic: What the iPhone 5 Costs Consumers & Developers
That was quick. Our friends over at Velti have already pulled metrics to analyze the costs associated with upgrading to the iPhone 5 — both for consumers and developers — and even produced the infographic below. And no, we’re not just talking about the basic cost of upgrading to the latest iteration. “With its new … Read More
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Industry Reaction & Commentary on iPhone 5 Announcement
Though it’s only been a few hours since the announcement of the iPhone 5, we’re already starting to field industry reaction and comments — both good and bad. One of the larger disappointments felt within the mobile commerce industry was the lack of Near Field Communication (NFC) on the iPhone 5. But does it matter? … Read More
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Webinar Tomorrow: Mobile App Engagement & Retention Using Mobile Push Messaging
Just a quick reminder that Mobile Marketing Watch is hosting a webinar tomorrow entitled “The New Rules of Success for Mobile App Engagement & Retention,” presented and sponsored by Urban Airship. If you haven’t already, be sure and register now! This webinar will discuss every facet of push messaging; including how it works and why … Read More
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App Monetization Exchange inneractive Lands $3.5M Series B for Continued Global Expansion
It’s been announced that app monetization exchange, inneractive, has secured a series B round worth $3.5M, bringing total funding for the company to $8.5M. The new round was led by Evergreen Venture Partners along with new and existing private investors from both Europe and the U.S. Evergreen had led inneractive’s series A back in 2010 … Read More
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New Webinar: Mobile App Engagement & Retention Using Mobile Push Messaging
Ever wonder why brands with mobile apps leverage push messaging to drive user engagement? Or why push messaging has become such an important tool for mobile marketers? Urban Airship, the largest provider of push messaging technology, is sponsoring a new webinar right here on MMW to discuss every facet of push messaging; including how it … Read More
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Hipcricket Survey: 64% of Smartphone Owners Make Purchases from Mobile Ads
Our friends over at Hipcricket published an interesting survey recently that looked at the interest and participation consumers have for mobile advertising. The survey found that 46 percent of smartphone owners have viewed a mobile ad, and 64 percent have completed at least one purchase as a result of mobile advertising. However, a surprisingly high 74 … Read More
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Innovation is Relative. Don’t Let it Move your Business Backwards
The following is a guest post by Greg Hickman, a mobile marketing consultant and founder of MobileMixed.com. Have you ever been in a meeting where you’re told your ideas are not “innovative” enough? “We just need to be more innovative” the meeting organizer says. Your boss chimes in, “I’ve seen other people doing something similar, Let’s … Read More
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Infographic: Mobile Monetization Global Landscape
Ever wonder which company does what it terms of mobile monetization? Lucky for you, the folks over at inneractive wondered the same thing and produced an awesome infographic detailing the many companies operating in the mobile space and how they’re categorized. Think of it as a “mobile monetization cheat sheet” if you will. “At inneractive, … Read More
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Tatango Launches TatangoPlus, An Enterprise Version of its Popular SMS Platform
It was announced today that SMS marketing provider Tatango has debuted an all-new, Enterprise-level offering targeted at larger organizations with larger SMS marketing needs. Dubbed TatangoPlus, the new version of its popular SMS platform comes with a variety of enterprise-level features such as dedicated Strategic Advisors. These Advisors, given to each TatangoPlus client, work one-on-one with customers … Read More
