All posts by jshavit
All posts by jshavit
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Colgate-Palmolive Wants SMS to Brush Up America’s Oral Health
On Thursday, Colgate-Palmolive announced a new partnership with the Hispanic Dental Association (HDA) to launch Colgate’s 2013 “Oral Health Month” campaign. Beginning Monday, July 1st, this SMS-driven campaign will help educate Hispanic American families about the importance of proper oral care. The campaign is specifically designed to reach Hispanics where they increasingly want to be … Read More
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Mobile Marketers, App Makers Aggressively Targeting Parents
Mobile marketers and app makers are increasingly turning their attention to a particularly profitable market segment: parents. According to the findings presented in “The U.S. Parental App Market 2015” from research2guidance, there are now 14 million parents in the U.S. with children between 0-3 years that have at least one mobile device. By 2015, however, … Read More
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94% of Top U.S. Advertisers Now Using Mobile
94 of the top 100 U.S. advertisers have now mobilized their marketing efforts by implementing some form of mobile marketing in the past year. The data was shared Wednesday in a new report from ad monitoring service Competitrack. Of these 94 mobile-minded companies, all have run mobile ads in the last 9 months. The data, … Read More
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iWatch what happens next
The remake of Total Recall illustrated an interesting concept for the future of communication technology. People could embed electronic circuitry...
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iWatch What Happens Next
The 2012 reboot of the sci-fi classic Total Recall illustrated an interesting concept for the future of communication technology. The envisioned future portrayed a time in which people could embed electronic circuitry directly into their hands and use their palms as smartphones. Insert your joke here about where they embedded fax machines. What’s truly remarkable, … Read More
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Google Inks ‘Sweet’ Mobile Marketing Deal with Mondelez International
Today in Deerfield, Illinois, Mondelez International – a globally recognized maker of chocolate, biscuits, gum and candy – announced that it has inked a worldwide strategic agreement with another pretty large company in its own right… Google. The deal, we’re told, will exclusively focus on mobile search, mobile display and mobile websites. This “mobile only” … Read More
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AT&T AdWorks Provides ‘Blueprint’ for Improved Audience Targeting
AT&T AdWorks has just introduced AT&T AdWorks Blueprint as the newest advancement in modern audience targeting. When it comes to ad spending, AT&T is no lightweight. The company, in fact, is the nation’s fifth biggest ad spender. As a result of its ad prowess and power, the telecommunications behemoth is capitalizing on data obtained from … Read More
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Mobile Marketing Industry May Employ 1.4 Million by 2015
A new study commissioned by the Mobile Marketing Association is shedding some light on today’s mobile marketing ecosystem. According to the report, which was conducted by consulting firm mLightenment, the number of mobile marketing-related jobs will climb from 524,000 in 2012 to 1.4 million in 2015. The mobile marketing ecosystem “exhibits remarkable levels of investment … Read More
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Smart Watches May Lend a Big Hand to Mobile Marketing
As rumors swirl that Apple will soon release an iOS-powered smart watch affectionately dubbed iWatch by the bustling tech blogosphere, other leading names in mobile technology aren’t being so secretive about their plans to release a similar product. Earlier this week MMW reported that Samsung has now confirmed plans for the company to market what … Read More
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Wine Industry Raises its Glass to Mobile Marketing
Underscoring the diversity of industries exploring the promotional power of mobile marketing, Snipp Interactive has lifted the curtain on its new offering dubbed SnippWine – a full service solution intended to serve the mobile marketing needs of the wine industry. On Thursday, Snipp toasted its first two clients, prominent industry leaders Domine Chandon and Huneeus … Read More
