All posts by jshavit
All posts by jshavit
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Two Out of Three Americans Now Connected to Web Via Mobile
The findings of a new survey conducted by Pew Research Center’s Internet & American Life Project show that 63% of adult cell owners now use their phones to go online. According to Pew, this figure has effectively doubled since the research group first started tracking internet usage on cell phones in 2009. In addition, 34% … Read More
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The Rise of Microzon?
79 percent of all smartphones shipped in the second quarter of 2013 are powered by Android. That’s an obscene share of the global market by any standard and a reality made possible through the use of their open source software as well as the more tightly controlled “Google Approved” versions it provides along with Google … Read More
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Global Mobile Phone Market Projected to Grow 7.3% This Year
On Wednesday, the latest data and corresponding projections from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker indicated that the mobile phone market is on pace to grow 7.3% year over year in 2013. This acceleration of growth would mark a sharp rebound from the nearly flat (1.2%) growth experienced in 2012, IDC … Read More
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IDC Slashes 2013 Tablet Shipment Forecast
Amidst growing competition from larger smartphones and the prospect of new categories such as wearable devices diverting consumer spending, International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker “modestly lowered its tablet forecast for 2013 and beyond.” On Thursday, the IDC asserted that in mature markets where tablet adoption is already strong, future growth will be … Read More
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Mobile Games Ripe for Improved Mobile Marketing Experiences
The emerging prevalence and popularity of mobile games have become to much for marketers who ignore them to continue doing so. “Games are media, and marketers need to think about it as such,” writes ClickZ‘s Matt Kapko. “Facebook’s head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full … Read More
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Here’s What’s Happening in Mobile Marketing
In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week. Mobile Alert Patent Suits Tossed On Wednesday, an Illinois federal judge tossed a handful of lawsuits aimed at such heavyweights as the New York Times Co. and CBS Corp. The suits alleged that … Read More
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Revamped App Increases Mobile Engagement, Revenue for LinkedIn
According to a revelation straight from the professional networking giant, LinkedIn’s recent app revamp did wonders to boost user engagement during the second quarter of 2013. “Accelerated member growth and strong engagement drove record operating and financial results in the second quarter,” Jeff Weiner, CEO of LinkedIn, said Thursday during his company’s Q2 earnings call. … Read More
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Mobile Malware Falls in U.S. But Climbs Globally
NQ Mobile’s 2013 midyear security report shows that 51,000 new mobile malware threats were identified in the first half of 2013, infecting an estimated 21 million mobile devices. The top five most infected markets in 2013 along with their respective share of the world’s mobile infected devices were China (31.71 percent), Russia (17.15 percent), India … Read More
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Study Shows Growing Consumer Interest in Opt-In Retail SMS
According to the findings of new research conducted in the United Kingdom, consumers are choosing to opt-in to receive retail mobile messaging at a pace much faster than anything we’ve seen previously. UK mobile messaging solutions provider Textlocal surveyed 2,000 consumers in the U.K. to find that SMS is now a mobile user’s “primary activity.” … Read More
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eMarketer Expects U.S. Mobile Payments to Break $1 Billion Barrier This Year
Notwithstanding the slower than expected growth observed this year, proximity mobile payments will still top $1 billion in the United States for 2013, according to the latest figures from eMarketer. This year’s milestone is the anticipated precursor to mobile payments reaching $58 billion by 2017. eMarketer defines mobile payments as transactions for goods or services … Read More
