All posts by Jonathan White
All posts by Jonathan White
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Brand Finance Report: Star Wars Sends Disney Brand into Hyperdrive, VW Hit Hard by Emissions Scandal
Brand Finance is out with a new report detailing the current situations for a multitude of major brands. Key takeaways include the fact that Disney is currently the world’s most powerful brand, thanks to the amazing success of Star Wars. Apple, despite sluggish sales, is still the world’s most valuable brand (now valued at $145.9 … Read More
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Marketers Measure Customer Engagement Via Revenue Metrics, But Customer Service Counts, Too
Recent research by the Chief Marketing Official (CMO) Council confirms that for many executives, revenue metrics are the top measurement used to gauge the success of their customer engagement efforts. “More than a third of respondents said that revenue metrics, like customer lifetime value, revenues per customer, and overall revenue increases, were the primary type … Read More
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PostUp Launches ‘Audience Development Solution’ Email Engagement for Digital Publishers and Media Firms
PostUp, leader in end-to-end email marketing technology, has launched “Audience Development Solution,” a full service program designed for publishers and media companies that want to grow their email audiences and increase consumer engagement. “In addition to being the only ESP with email capture tools built into our platform, we are thrilled to be the only … Read More
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HSMAI Hosting Digital Marketing Strategy Conference in February
The Hospitality Sales & Marketing Association (HSMAI) is gearing up for the 2016 HSMAI Digital Marketing Strategy Conference set for February 17 at the New York Marriott Marquis. According to details shared with MMW on Thursday, the industry’s “premier digital marketing event” will once again bring together key stakeholders to address the most critical trends … Read More
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How Mobile is Shaping the First-screen Customer Experience
Mobile, without question, is disrupting the customer journey. So what can smart marketers do about it to capitalize on the opportunity? An upcoming webinar might show you the way to success in a mobile-first world. In an era where consumers check their smartphones 150 times a day, and where 87% of millennials admit that they … Read More
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Mobile Marketers Lighting Up Mobile Commerce Across the Pond
The expertise and precision behind some of the top mobile marketing campaigns in the United Kingdom continue to drive epic results for bricks-and-mortar retailers and online shopping platforms. According to the latest industry data, mCommerce is growing at a rapid pace across the pond. “In their survey of mobile users across 10 countries, including the … Read More
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MaxPoint Confirms Location-Targeted Advertising Accounted for 85 Percent of Clients’ Holiday Mobile Ad Spend
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the holiday season (from November 26 through December 25, 2015), there was a new wrinkle. The new reality? Location targeting, according to the company, whose clients dropped 85 percent of their mobile ad spend on location-targeted … Read More
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IAB Report: Mobile, Digital Shopping Habits Differ Between Age Groups
Not every age group operates the same way when it comes to digital shopping excursions. While people in the 18 to 34 year old cohort focus on smartphones for retail activity, their parents (ages 35-54) primarily prefer tablets. Turns out those younger shoppers are also interested in digital browsing, but often buying in a competitor’s … Read More
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Black Friday Stampede? Maybe — But On Mobile
Black Friday has become not only a shopping day par excellence, but also a sort of cultural experience, complete with video recaps of people crashing the doors of major retailers — and sometimes crashing into each other. But things may be changing. This year, those Black Friday shoppers stayed on the couch instead of getting … Read More
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HP to Challenge Apple Watch, Reports Suggest
According to a report from MAW, a new association by HP with the world’s fifth largest watch maker “could deliver a smartwatch that is more responsive and less intrusive.” HP Inc., it seems, is expanding its “Engineered by HP” program through a collaboration with Titan. For HP, the goal, we’re told, “to infuse technology seamlessly … Read More
