All posts by Jessica Tym
All posts by Jessica Tym
-
First Look: Pixalate Identifies and Issues Cybersecurity Threat Advisory on Xindi Botnet
Pixalate, the enterprise analytics and security platform, is issuing a cybersecurity threat advisory about the discovery of Xindi botnet and has released a report announcing its discovery of Xindi. Xindi is a Windows-based botnet developed by fraudsters to exploit a critical vulnerability (the Amnesia Bug) in the Internet advertising protocol (Open RTB v2.3) by turning … Read More
-
Key Ways Chief Experience Officers Can Elevate Brands
A Chief Experience Officer (CXO) is an emerging role tasked with looking at the bigger picture for a company and brand. They are positioned to advocate for your audience to ensure a seamless experience throughout the customer’s journey. Len Devanna is the President of Trepoint, recently shed light on what a Chief Experience Officer can … Read More
-
DialogTech Launches SpamSentry for Businesses to Block Spam Calls
DialogTech , provider of the only end-to-end call attribution and conversion platform for “data-driven marketers,” has just announced the release of SpamSentry as part of the DialogTech Voice360 platform. SpamSentry is an adaptive, machine-learning application that stops fraudulent and unwanted calls before they reach a company’s sale team and prevents spam call data from appearing … Read More
-
New Infographic Depicts Tips to Increase Customer Engagement and ROI
With almost half of all holiday shopping coming from online browsing and buying, are retailers well-prepared to garner the best customer experiences across digital screens? How can retailers grow their business during the busy season and into the New Year? Persio, a multi-channel marketing and “decisioning” platform, has put together key data from a retailer’s … Read More
-
Social Media Included in New Edition of The Rules of Marketing and PR
David Meerman Scott is a marketing strategist, bestselling author of ten books, and adviser to companies such as HubSpot. MMW has learned that his guide to the future of marketing, The New Rules of Marketing & PR, is back with new insights into the latest social media and content marketing strategies. The international bestseller has … Read More
-
First Look: Mintigo Announces Predictive Campaigns that Address Omni-Channel Marketing
Mintigo, the key player in the world of predictive marketing, is rolling out Predictive Campaigns this morning. Predictive Campaigns, we’re told, utilizes data and machine learning to increase the marketing effectiveness throughout the customer’s omni-channel journey. The process engages sales prospects with the right message, at the right time, through the right channel – while … Read More
-
New Platform Xocial Reward and Inspires Social Good
Xocial, a new platform, is designed to inspire and measure social good. It encourages positive social acts and rewards them using brands marketing power. It is built on the universal appeal of online ratings, the proven link between gratitude and happiness, the human love for competition, and of course, a trusted algorithm, those behind the … Read More
-
MoEngage Introduces Personalized Smart Triggers
MoEngage, a mobile user engagement platform company, has just announced the integration of Personalized Smart Triggers, providing personalized interactions to end users to boost engagement and conversions for apps. The updated app can identify potential user action and send the customer a personalized reminder, including the desired product, to drive higher response rates. An E-commerce … Read More
-
Faith Equality Index Sets Industry Benchmark
17% of all U.S. adults, or 41 million people, are a subset of the larger Christian market who spend $2 trillion annually. Faith Driven Consumers (FDCs) has announced the first annual Faith Equality Index (FEI) which rates the faith compatibility of major brands. FEI is the only industry benchmark to measure compatibility with Faith Driven Consumers. … Read More
-
Guests Gear Up for Online Servant Leadership Summit
Weaving Influence will host an Online Servant Leadership Summit on Monday November 9, 2015 at 11am EST. This is an exclusive, three hour webinar. According to details shared with MMW, it will be hosted by Becky Robinson, CEO and founder of Weaving Influence, and Karin Hurt, CEO of Let’s Grow Leaders. Read More
