All posts by Jared Reitzin
All posts by Jared Reitzin
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Millennials Might Pay Via Mobile More, If Security Was More Dependable
Though nine percent of millennial respondents to a recent survey said they “conduct transactions via mobile a few times per...
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Multitasking Madness: More of Us On Mobile While We Watch TV, Video
Is there anything we do these days without our mobile devices? Of course, people travel with them, work with them,...
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In U.S., Mobile Peer-to-Peer Payment Grows, While Mobile Wallet Action Slower
Though more people — mostly the young — are using mobile wallet apps, industry analysts foresee sluggish growth ahead. In...
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Marketers Making Hay with Social Data, Unless Resources Restrict Efforts
Using social data to connect with potential customers is considered standard operating procedure for marketers today. In fact, more than...
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It’s ‘Make or Break’ Marketing for Retailers This Holiday Season
It’s not a very merry message, but it’s true: Holiday 2016 could be “make or break” time for many U.S....
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IAB Data Center: Cross-Channel Audience Recognition and Measurement Top Priorities for Marketers
According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed said “cross-device audience recognition” will be a critical area of focus in 2016. “The Outlook for Data: 2016 Snapshot,” published by the Interactive Advertising Bureau (IAB) and its new Data … Read More
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IBM Dishes on Acquisition Plans for Digital Marketing Company
On Thursday, IBM announced its intent to acquire Resource/Ammirati — a US-based digital marketing and creative agency. The objective of the move, we’re told, is to combine the companies’ strategic, creative and technology talents to address rising demand from businesses seeking to “reinvent themselves for the digital economy and provide differentiated experiences to their customers.” … Read More
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Do You Know Your Algorithmic Generation from Your Predictive Attribute? IAB Fine-Tunes the Lexicon of Online Advertising
The great thing about the brave new world of online marketing is that there’s something new every day. The bad thing? New terms crop up that sow as much confusion as they shed light. But the Interactive Advertising Bureau (IAB) is working on this. Its newly released “Data Segments & Techniques: A New Lexicon” update … Read More
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One By AOL Publishers Goes Global
On Monday, at the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL launched ONE by AOL for Publishers to “simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers.” “Over the past six years,” the company announced, “AOL has invested more than $1 billion in publisher-first technologies, and has developed and expanded those solutions … Read More
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Vibes Report: Coupons, Loyalty, Mobile Wallets Are Primary Drivers of Mobile Consumer Engagement
Mobile marketing company Vibes has released its 2016 Mobile Consumer Report, which contains valuable insights for mobile marketers. The report “examines consumer perceptions and opinions about mobile marketing and advertising programs,” according to a provided report summary. “Results of the study show that consumers actively seek out certain types of campaigns if they directly or … Read More
