According to a recent Interactive Advertising Bureau’s Data Center of Excellence study, 70 percent of marketers, media buyers, publishers, and digital advertising technology executives surveyed said “cross-device audience recognition” will be a critical area of focus in 2016. “The Outlook for Data: 2016 Snapshot,” published by the Interactive Advertising Bureau (IAB) and its new Data …
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On Thursday, IBM announced its intent to acquire Resource/Ammirati — a US-based digital marketing and creative agency. The objective of the move, we’re told, is to combine the companies’ strategic, creative and technology talents to address rising demand from businesses seeking to “reinvent themselves for the digital economy and provide differentiated experiences to their customers.” …
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The great thing about the brave new world of online marketing is that there’s something new every day. The bad thing? New terms crop up that sow as much confusion as they shed light. But the Interactive Advertising Bureau (IAB) is working on this. Its newly released “Data Segments & Techniques: A New Lexicon” update …
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On Monday, at the Interactive Advertising Bureau’s Annual Leadership Meeting, AOL launched ONE by AOL for Publishers to “simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers.” “Over the past six years,” the company announced, “AOL has invested more than $1 billion in publisher-first technologies, and has developed and expanded those solutions …
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Mobile marketing company Vibes has released its 2016 Mobile Consumer Report, which contains valuable insights for mobile marketers. The report “examines consumer perceptions and opinions about mobile marketing and advertising programs,” according to a provided report summary. “Results of the study show that consumers actively seek out certain types of campaigns if they directly or …
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