All posts by Emma Martin
All posts by Emma Martin
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BusinessWeek: Google, Apple, Amazon Changed The World By Being 'Disruptive'
This week, the editors of Bloomberg / BusinessWeek published a comprehensive new feature that looks at the people, businesses, groups, organizations, events, inventions, and overall “things” that disrupted the world throughout most of the last century. According to the rundown of 85 “ideas” published by the magazine, Apple, Google, and Amazon are among the most … Read More
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Juniper: mCommerce Transactions Gunning for 200B By 2019
A new report from Juniper Research indicates that mobile phone and tablet users will make 195 billion mobile commerce transactions annually by 2019. Underscoring the remarkable growth anticipated over the next five years, this anticipated expansion represents a significant spike over the 72 billion mCommerce transactions expected this year. According to the report, highest growth … Read More
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Samsung's Mobile Chief Gets to Keep His Job… For Now
Since early fall, speculation has loomed large that a huge executive overhaul lies ahead for Samsung. But based on the news emerging from the South Korean tech giant on Monday, heads are not going to roll as once thought. Despite Samsung’s ongoing loss of market share to Apple in the intensely competitive smartphone space, the … Read More
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Thanksgiving Day Online Sales Saw Big Jump Year Over Year
Many speculate that the 2014 holiday shopping season will bring a record year of revenue for retailers, but it is still far too early to tell. That being said, the numbers are already in for 2014 Thanksgiving Day sales. While many retailers stay closed on Thanksgiving Day, most launched their sales online one day prior … Read More
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2015 Will See Increase in Mobile Gaming Revenues
Despite concerns that interest in mobile gaming would die out after the novelty wore off, it seems the mobile gaming is only becoming more popular — and profitable. This next year, it is expected that interest in mobile gaming is actually going to surpass console gaming, which would make it the biggest sector of the … Read More
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Geofencing, Mapping and Inventory Search: Welcome to Target’s StoreMode
Are you ready for Black Friday later this week? Target certainly is. After a 40 store trial earlier in 2014, Target stores nationwide will be rolling out a new, more functional app made possible through Point Inside’s StoreMode, according to Search Engine Land, that will give unparalleled access to consumers as well as allowing the … Read More
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Social Media a Marketing Venue for Two-Year Colleges
In Louisiana, two year colleges are utilizing social media as a way to attract more students to the unique courses that they offer. One of these schools, the Northwest Louisiana Technical College, started the hashtag #BEWISELA in conjunction with renewed social media campaign efforts. This school in particular hopes to triple the number of students … Read More
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Marriott Makes a Play for Millennials with New Mobile Innovations
Hotel brands have had a hard time marketing themselves to he rising generation of consumers. Marriott, however, has started implementing some changes to their hotels as Millennials are about to become one of the primary money-spending demographics across the realms of travel and hospitality. The folks at Marriott have taken a good, hard look at … Read More
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Mobile Ads Stealing Budget from Print, Television, and Digital Next Year
2014 definitely saw an explosion of mobile ad spend. In the coming year, more and more advertisers are expected to push money towards mobile in a way that we’ve never seen before. The big question, then, is where is this money going to be coming from? According to a recent study (expounded on here courtesy … Read More
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HSMAI Releases Dates for 2015 Digital Marketing Strategy Conference and Revenue Optimization Conference
If you’re not familiar with these two conferences, you should be. After all, they are the most popular events that the Hospitality Sales & Marketing Association International puts on during the year and are in high demand. Every year, thousands of marketers from all over the world convene on these conferences to learn about what’s … Read More
