EmmaM, Author at Mobile Marketing Watch

CAKE by Accelerize Rolls Out Data-Driven Attribution Technology

EmmaM5 years ago3 mins

Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a…

EmmaM5 years ago3 mins

This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…

EmmaM5 years ago3 mins

On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and…

EmmaM5 years ago4 mins

The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to…

EmmaM5 years ago3 mins

Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising…

EmmaM5 years ago6 mins

Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for…

EmmaM5 years ago6 mins

The following is a guest contributed post from Larry Light, a global brand revitalization expert, is the Chief Executive Officer…

EmmaM5 years ago5 mins

Afraid that Facebook knows everything about you? It probably does. And there’s good reason to believe you’re being monitored by…

EmmaM6 years ago5 mins

MMW learned ahead of the weekend that The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity…

EmmaM6 years ago8 mins

The following is a guest contributed post by Ignasi Prat, CMO at Tappx Mobile World Congress reached its conclusion last…