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EmmaM

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CAKE by Accelerize Rolls Out Data-Driven Attribution Technology

EmmaM5 years ago3 mins

Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a…

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  • Marketing Strategy
  • Mobile Advertising
  • Mobile Marketing

First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

EmmaM5 years ago3 mins

This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),…

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  • Mobile Advertising

Altice USA Aims to Deliver ‘Simplified’ Multiscreen Advertising and Data Solutions

EmmaM5 years ago3 mins

On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and…

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  • Announcements
  • News
  • Technology

First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment

EmmaM5 years ago4 mins

The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to…

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  • Mobile Advertising

CAKE by Accelerize Sponsors IAB Performance Marketing Trends Seminar

EmmaM5 years ago3 mins

Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising…

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  • Announcements
  • News
  • Platforms

Augmented Reality is Here to Stay: Key Considerations for Marketers

EmmaM5 years ago6 mins

Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for…

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  • Marketing Strategy
  • Opinion

Op-Ed: 3 Ways Retail Stores Can Survive In The Age Of Amazon & E-Commerce

EmmaM5 years ago6 mins

The following is a guest contributed post from Larry Light, a global brand revitalization expert, is the Chief Executive Officer…

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  • Announcements
  • News
  • Platforms

Privacy Tools Used By Growing Percentage of the Global Online Population

EmmaM5 years ago5 mins

Afraid that Facebook knows everything about you? It probably does. And there’s good reason to believe you’re being monitored by…

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  • Mobile Advertising

Trustworthy Accountability Group Hires Former IAB UK Executive

EmmaM6 years ago5 mins

MMW learned ahead of the weekend that The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity…

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  • Mobile Marketing

Ad Trends from MWC 2018

EmmaM6 years ago8 mins

The following is a guest contributed post by Ignasi Prat, CMO at Tappx Mobile World Congress reached its conclusion last…

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Editor's Pick

  • FTC Takes Aim at Unscrupulous Mobile App Marketers
  • VIDEO: MMW’s Emergency Webinar for Mobile Marketers
  • mHealth: Mobile Phones May Help Keep High Blood Pressure Under Control
  • mHealth Innovation Brings 24/7 Registered Nurse Access to Mobile Devices
  • mHealth: Government Launches $80K Contest For Best Cancer Prevention Mobile App
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