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  • February 7, 2023
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All posts by Emma Martin

All posts by Emma Martin
  • Home
  • Archive for Emma Martin
  • Page 2
  • Marketing Strategy
    0 2582 0

    CAKE by Accelerize Rolls Out Data-Driven Attribution Technology

    Accelerize and its digital marketing software division CAKE have announced the availability of its Data-Driven Attribution (DDA) modeling and a...

    April 13, 2018
  • Marketing Strategy
    0 2307 0

    First Look: comScore Enables Ad Verification Measurement via IAB Tech Lab Open Measurement SDK

    This week, comScore announced that with the launch of the IAB Tech Lab Open Measurement Software Development Kit (OM SDK),...

    April 11, 2018
  • Mobile Advertising
    1 3004 0

    Altice USA Aims to Deliver ‘Simplified’ Multiscreen Advertising and Data Solutions

    On Friday, MMW was privy to the official word that Altice USA — one of the largest broadband communications and...

    April 9, 2018
  • Announcements
    0 5081 0

    First Look: IAB Tech Lab Releases ‘Guidelines for Identifier for Advertising (IFA) on OTT Platforms’ for Public Comment

    The IAB Technology Laboratory has released new “Guidelines for Identifier for Advertising on OTT Platforms” with recommendations on how to...

    April 5, 2018
  • Mobile Advertising
    0 2635 0

    CAKE by Accelerize Sponsors IAB Performance Marketing Trends Seminar

    Accelerize and its digital marketing software division CAKE announced this week that the company will be sponsoring an Internet Advertising...

    March 30, 2018
  • Announcements
    0 3887 0

    Augmented Reality is Here to Stay: Key Considerations for Marketers

    Valassis, a leader in activating consumers through intelligent media delivery, is out with a new report sharing key considerations for...

    March 29, 2018
  • Marketing Strategy
    1 2409 0

    Op-Ed: 3 Ways Retail Stores Can Survive In The Age Of Amazon & E-Commerce

    The following is a guest contributed post from Larry Light, a global brand revitalization expert, is the Chief Executive Officer...

    March 28, 2018
  • Announcements
    0 2952 0

    Privacy Tools Used By Growing Percentage of the Global Online Population

    Afraid that Facebook knows everything about you? It probably does. And there’s good reason to believe you’re being monitored by...

    March 27, 2018
  • Mobile Advertising
    1 3052 0

    Trustworthy Accountability Group Hires Former IAB UK Executive

    MMW learned ahead of the weekend that The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity...

    March 16, 2018
  • Mobile Marketing
    4 3732 0

    Ad Trends from MWC 2018

    The following is a guest contributed post by Ignasi Prat, CMO at Tappx Mobile World Congress reached its conclusion last...

    March 14, 2018
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