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All posts by Emma Martin

All posts by Emma Martin
  • Home
  • Archive for Emma Martin
  • Marketing Strategy
    27 53739 0

    5 Strategies Brands Haven’t Tapped Yet for Holiday 2018

    Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National...

    December 11, 2018
  • mobile
    18 42396 0

    In-App Mobile Ad Fraud Up 800 Percent

    Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of...

    December 11, 2018
  • Android
    21 43547 0

    How Flutter Looks Set to Transform Android and iOS App Development

    One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce...

    December 11, 2018
  • Mobile Advertising
    14 41556 0

    The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games

    The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major...

    November 1, 2018
  • Marketing Strategy
    3 7965 0

    A Marketer’s Guide to Harnessing Micro Mobile Moments

    The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the...

    May 23, 2018
  • Mobile Advertising
    7 5080 0

    The Tappx Guide to Current and Emergent Mobile Ad Formats

    The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people...

    May 1, 2018
  • Opinion
    6 5862 0

    Op-Ed: The Next Billion Mobile Users

    The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony Six hundred years...

    May 1, 2018
  • Announcements
    3 4981 0

    Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner

    The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header...

    April 27, 2018
  • Mobile Advertising
    10 5818 0

    Nielsen Study Confirms Airport Advertising Effectiveness

    Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today...

    April 19, 2018
  • Marketing Strategy
    1 2877 0

    First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association

    This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security...

    April 17, 2018
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