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May 29, 2023
Mobile Marketing Watch

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EmmaM

  • Marketing Strategy

5 Strategies Brands Haven’t Tapped Yet for Holiday 2018

EmmaM4 years ago3 months ago6 mins

Even though Black Friday and Cyber Monday are behind us, holiday spending is far from over. In fact, the National…

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  • mobile

In-App Mobile Ad Fraud Up 800 Percent

EmmaM4 years ago3 months ago3 mins

Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of…

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  • Android
  • iOS
  • Marketing Strategy
  • Mobile Apps

How Flutter Looks Set to Transform Android and iOS App Development

EmmaM4 years ago3 months ago5 mins

One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce…

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  • Mobile Advertising

The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games

EmmaM5 years ago3 months ago7 mins

The following is a guest contributed post from Gareth Noonan, General Manager, Americas at Smaato. When it comes to major…

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  • Marketing Strategy
  • Opinion

A Marketer’s Guide to Harnessing Micro Mobile Moments

EmmaM5 years ago9 mins

The following is a guest contributed post by Harald Kratel, VP of Global Marketing, Smaato Mobile has fundamentally redefined the…

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  • Mobile Advertising
  • Opinion

The Tappx Guide to Current and Emergent Mobile Ad Formats

EmmaM5 years ago8 mins

The following is a guest contributed post from Rafael Andrade, Advertiser Business Developer, at Tappx The way in which people…

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  • Opinion
  • Smartphones

Op-Ed: The Next Billion Mobile Users

EmmaM5 years ago8 mins

The following is a guest contributed post from Andrew Dubatowka, VP, North America Performance and Marketing, AdColony Six hundred years…

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  • Announcements
  • Mobile Advertising
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  • Opinion
  • Technology

Mobile Developers: 3 Keys to Picking the Best Header Bidding Partner

EmmaM5 years ago9 mins

The following is a guest contributed post by Pat McCormack, Vice President, Publisher Sales Americas – Oath True in-app header…

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  • Mobile Advertising

Nielsen Study Confirms Airport Advertising Effectiveness

EmmaM5 years ago2 mins

Clear Channel Airports (CCA), a brand division of Clear Channel Outdoor (CCO), and a subsidiary of iHeartMedia Inc., announced today…

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  • Marketing Strategy
  • Mobile Marketing

First Look: Ping Identity Announces Participation in the Microsoft Intelligent Security Association

EmmaM5 years ago2 mins

This week, Ping Identity — a leader in Identity Defined Security — announced its participation in the Microsoft Intelligent Security…

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Editor's Pick

  • 5 Strategies Brands Haven’t Tapped Yet for Holiday 2018
  • In-App Mobile Ad Fraud Up 800 Percent
  • How Flutter Looks Set to Transform Android and iOS App Development
  • The Sports Spike: Why Mobile Advertisers Need to Go Broader Around the Big Games
  • Cheetah Mobile Vice President Keynotes Microsoft Tech Summit 2018 in Shanghai
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