All posts by Derek Johnson
All posts by Derek Johnson
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CTIA Updates SMS Marketing Rules – Is Your Campaign Still Compliant?
On November 1, 2014, the new CTIA rules for SMS marketing went into effect. To help SMS marketers better understand the new CTIA sms marketing rules, our good friends at Tatango put together a set of SMS marketing templates to use to make sure your SMS campaign is still CTIA compliant. These SMS marketing templates cover … Read More
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The Biggest Lie SMS Providers Tell Their Clients
The following is a guest post by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at derek@tatango.com. Want to know what the biggest lie an SMS provider will tell you as a client? It’s that you can’t take your SMS subscriber database to … Read More
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Why You Think QR Codes Suck and Why You’re Stupid
The following is a guest post by Derek Johnson, Founder & CEO of SMS provider Tatango. You can reach him by phone at (206) 334-4012 or via email. Have you noticed recently the abundance of QR code marketing hate out there? Don’t get me wrong, there has always been QR code haters, but recently it seems like these numbers … Read More
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4 Reasons Why Spammers Love Long Codes
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at derek@tatango.com. There’s been a lot of noise lately in the mobile marketing industry about long codes, some are even questioning if these will be the death of short codes. … Read More
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It’s All About The Benjamins
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing provider Tatango. You can text him at (206) 334-4012 or email him at derek@tatango.com. Last week our company released a text message spam infographic, based off a survey we conducted regarding consumer experiences with text message spam. Our survey showed … Read More
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JAGTAG Acquisition WTF?
The following is the weekly guest series by Derek Johnson, Founder & CEO of mobile marketing company Tatango. You can text him at (206) 334-4012 or email him at derek@tatango.com. When I first saw the title of the press release last Thursday, “Augme Technologies Enters Into Agreement to Purchase Assets of Mobile Marketing Pioneer JAGTAG“, the first … Read More
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Top Secret Tip To Picking SMS Keywords
The following is the weekly guest series by Derek Johnson, Founder & CEO of text message marketing software Tatango. I spend a lot of time with clients at Tatango helping them come up with the perfect SMS keyword for their campaign. When discussing options with a client, we go through the basics that everyone in the industry … Read More
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How To Stop Unwanted Text Messages
The following is the weekly guest series by Derek Johnson, Founder & CEO of text message marketing software Tatango. I feel like all of my efforts to curb text message spam within the text message marketing industry aren’t making any progress. I’ve done a post about how text message spam will be the death of text message … Read More
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Political SMS Campaign Teaches New Dog, Old Trick
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango. With the explosion of the mobile internet over the last few years, I regulary get asked if clients running SMS campaigns can place a URL within a message to their SMS subscribers. This URL usually points to a mobile … Read More
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Open Letter To The Mobile Marketing Association
The following is the weekly guest series by Derek Johnson, Founder & CEO of SMS marketing software Tatango. At Tatango we use the Mobile Marketing Association’s (MMA) U.S. Consumer Best Practices as any Christian would use the bible. This document guides every company’s decision in the world of mobile marketing and is looked to daily for both … Read More
