All posts by Darren Withers
All posts by Darren Withers
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Rain Day for The Casino Marketing and Technology Show
The decade-long tenure of the Casino Marketing and Technology Conference is a testament to its focus on technology and marketing...
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Mobile Advertisers Snap Shut on Snapchat’s Asking Price
How much is too much for a short-lived ad on a social media site? Snapchat thinks it knows: $750,000 a day. But the photo (and now video) messaging site is experiencing some blowback from all but the most well-heeled advertisers. “Snapchat is asking brands for $750,000 a day for its new ads, according to multiple … Read More
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MMA Brings New Mobile Marketing Leadership into the Fold
The Mobile Marketing Association announced Tuesday the appointment of two new hires to “further raise its expertise and commitment” to membership development and value. Adam Gold will now serve as the new SVP of Global Membership and Sponsorships, While Erica DeLorenzo will serve as Senior Director of Global Membership. Previously, Gold was VP of North … Read More
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CES 2015: Qualcomm Life Inks Deal with Walgreens
Marking yet another highly promising partnership touted at CES 2015, Qualcomm Incorporated confirmed to MMW this week that its subsidiary, Qualcomm Life, Inc., is now collaborating with Walgreens to power device connectivity with Walgreens mobile and web applications. In particular, we’re told that Qualcomm Life will work with Walgreens on the pharmacy chain’s Balance Rewards … Read More
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A Picture May Be Worth 1,000 Words … and Also $35 Billion
Facebook wasn’t crazy to pick up Instagram, the photo-sharing service that could now be worth $35 billion, according to one Wall Street analyst. “Citi’s Mark May issued a new valuation estimate for the popular app, far above the bank’s prior $19 billion valuation, a loftier view on the asset that May attributed to Instagram’s announcement … Read More
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Mobicip Launches New Android Lollipop Parental Controls
The product is out — Android L, also known as “Lollipop” — and it’s a big hit so far. Now come the controls. Mobicip, the most popular cloud-based parental control and internet filtering service for smartphones, tablets, and computers, has announced that “parents can enhance controls on their offsprings’ Android Lollipops by downloading the latest … Read More
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What's The Leading Cause of Enterprise Mobile App Failures?
Kony, a cloud-based enterprise mobility solutions company, is out with a new report that seeks to answer a burning question: what’s the leading cause of enterprise mobile app failures? If you guessed poor user experience, you would be correct. With the explosion of mobile apps, business users are putting more pressure on developers and designers … Read More
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New Self-Service Platform for App Developers Generating Buzz
Time is money, they say. Now the Israel-based Todacell firm is introducing “Todaself,” a self-service mobile-ad platform that lets app developers and advertisers launch ad campaigns in a matter of minutes. According to a post at Venture Beat, “(Users) can also continuously monitor them and optimize the ads for audience and geography.” Read More
