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All posts by Christa Howard

All posts by Christa Howard
  • Home
  • Archive for Christa Howard
  • Page 2
  • Announcements
    0 4392 0

    DVCon U.S. 2018 Adds New Topics to Technical Program

    MMW learned today that the 2018 Design and Verification Conference and Exhibition U.S. (DVCon U.S.) will offer attendees an intense,...

    January 31, 2018
  • Marketing Strategy
    1 4465 0

    Cloud Eight Years Later: ‘Inflated Expectations’ to Enterprise Adoption

    The following is a guest contributed post from Justin Augat, Head of Product Marketing at Virtustream It is 2018 and...

    January 31, 2018
  • Marketing Strategy
    0 2947 0

    Trusted Media Brands Expands Partnership with Taboola

    Taboola, a leading discovery platform, has just announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to...

    January 30, 2018
  • Opinion
    1 3379 0

    2018: Can Brands Survive the Post-App Economy on a Mobile First Planet?

    The following is a guest contributed post by Oisin Lunny, Chief Evangelist at OpenMarket. We often hear companies describe themselves...

    January 19, 2018
  • Opinion
    0 4012 0

    Op-Ed: Email In a Mobile Age

    The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes you’d be forgiven for...

    January 18, 2018
  • Announcements
    1 4163 0

    2018 Path To Purchase Summit Registration Now Open

    Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), formerly Shopper Marketing Summit, an...

    January 12, 2018
  • Mobile Advertising
    0 3092 0

    Global Programmatic Advertising Platform Market Set to Continue Surge

    Persistence Market Research (PMR), in its latest report, projects the global programmatic advertising platform market to register a staggering expansion...

    January 3, 2018
  • Announcements
    0 2988 0

    First Look: Pandora Unlocks On-Demand Listening With Video Ads

    Pandora, the largest streaming music player in the U.S., will now offer ad-supported listeners access to on-demand listening experiences after...

    December 18, 2017
  • Mobile Advertising
    2 3322 0

    Mission Accomplished? dataxu Aims to Solve TV Attribution

    This week, dataxu — a leading software provider for marketing professionals — announced an attribution solution for over-the-top (OTT) TV...

    December 13, 2017
  • Mobile Devices
    0 5236 0

    MetaX Develops Ads.txt Plus, Powered by adChain and adToken

    This week, MMW learned that MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising...

    December 7, 2017
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