All posts by Christa Howard
All posts by Christa Howard
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DVCon U.S. 2018 Adds New Topics to Technical Program
MMW learned today that the 2018 Design and Verification Conference and Exhibition U.S. (DVCon U.S.) will offer attendees an intense,...
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Cloud Eight Years Later: ‘Inflated Expectations’ to Enterprise Adoption
The following is a guest contributed post from Justin Augat, Head of Product Marketing at Virtustream It is 2018 and...
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Trusted Media Brands Expands Partnership with Taboola
Taboola, a leading discovery platform, has just announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to...
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2018: Can Brands Survive the Post-App Economy on a Mobile First Planet?
The following is a guest contributed post by Oisin Lunny, Chief Evangelist at OpenMarket. We often hear companies describe themselves...
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Op-Ed: Email In a Mobile Age
The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes you’d be forgiven for...
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2018 Path To Purchase Summit Registration Now Open
Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), formerly Shopper Marketing Summit, an...
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Global Programmatic Advertising Platform Market Set to Continue Surge
Persistence Market Research (PMR), in its latest report, projects the global programmatic advertising platform market to register a staggering expansion...
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First Look: Pandora Unlocks On-Demand Listening With Video Ads
Pandora, the largest streaming music player in the U.S., will now offer ad-supported listeners access to on-demand listening experiences after...
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Mission Accomplished? dataxu Aims to Solve TV Attribution
This week, dataxu — a leading software provider for marketing professionals — announced an attribution solution for over-the-top (OTT) TV...
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MetaX Develops Ads.txt Plus, Powered by adChain and adToken
This week, MMW learned that MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising...
