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June 29, 2022
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All posts by Christa Howard
All posts by Christa Howard
Home
Archive for Christa Howard
Page 2
Announcements
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4392
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DVCon U.S. 2018 Adds New Topics to Technical Program
MMW learned today that the 2018 Design and Verification Conference and Exhibition U.S. (DVCon U.S.) will offer attendees an intense,...
January 31, 2018
Marketing Strategy
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Cloud Eight Years Later: ‘Inflated Expectations’ to Enterprise Adoption
The following is a guest contributed post from Justin Augat, Head of Product Marketing at Virtustream It is 2018 and...
January 31, 2018
Marketing Strategy
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2947
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Trusted Media Brands Expands Partnership with Taboola
Taboola, a leading discovery platform, has just announced a strategic partnership with Trusted Media Brands to bring Taboola Feed to...
January 30, 2018
Opinion
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2018: Can Brands Survive the Post-App Economy on a Mobile First Planet?
The following is a guest contributed post by Oisin Lunny, Chief Evangelist at OpenMarket. We often hear companies describe themselves...
January 19, 2018
Opinion
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4012
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Op-Ed: Email In a Mobile Age
The following is a guest contributed post from Tom Farrell, VP of Marketing at Swrve. Sometimes you’d be forgiven for...
January 18, 2018
Announcements
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2018 Path To Purchase Summit Registration Now Open
Registration is now open for the Path to Purchase Institute’s Path to Purchase Summit (P2PSummit), formerly Shopper Marketing Summit, an...
January 12, 2018
Mobile Advertising
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3092
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Global Programmatic Advertising Platform Market Set to Continue Surge
Persistence Market Research (PMR), in its latest report, projects the global programmatic advertising platform market to register a staggering expansion...
January 3, 2018
Announcements
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2988
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First Look: Pandora Unlocks On-Demand Listening With Video Ads
Pandora, the largest streaming music player in the U.S., will now offer ad-supported listeners access to on-demand listening experiences after...
December 18, 2017
Mobile Advertising
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Mission Accomplished? dataxu Aims to Solve TV Attribution
This week, dataxu — a leading software provider for marketing professionals — announced an attribution solution for over-the-top (OTT) TV...
December 13, 2017
Mobile Devices
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MetaX Develops Ads.txt Plus, Powered by adChain and adToken
This week, MMW learned that MetaX, a blockchain technology company driving development and adoption of open platforms for digital advertising...
December 7, 2017
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