J. Barton, Author at Mobile Marketing Watch

Marketing Strategy
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AerServ’s DataServ Offers New Revenue Stream for Publishers

AerServ, a leading ad management technology and SSP for mobile publishers and advertisers, has just launched DataServ, a new data-as-a-service...
June 13, 2017
Marketing Strategy
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Kochava Aids Networks with Holistic Fraud Abatement Tools

Kochava, a respected industry leader in holistic measurement solutions for connected devices, is now offering its fraud abatement toolset to...
June 12, 2017
Marketing Strategy
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New PulsePoint Platform Offers Enhanced AI and Machine Learning

PulsePoint is a leading global programmatic advertising platform and it’s out with something new. MME has learned that the next...
June 9, 2017
Marketing Strategy
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Broadcast Brand Awareness Lacking Among Millennial Audiences

A new report from Anatomy reveals that young viewers are largely unable to identify the networks behind programs, even when...
June 6, 2017
Announcements
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FIRST LOOK: mPulse Mobile Partners with Harvard Medical School on Texting Program for Medicaid Members

Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard...
April 26, 2017
Mobile Advertising
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Pandora Rolls Out ‘Sounds Like You,’ Offers Premium via App Store, Google Play

An artist-inspired and led campaign is now being launched — a move coming in tandem with the offer of Pandora...
April 20, 2017
Marketing Strategy
1 1985 0

More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition

If digital/social marketing was the business equivalent of a band’s cowbell, hotels would be replicating the famous Saturday Night Live...
April 18, 2017
Announcements
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Teens Totally Tubing: Mobile Video Watched Three Hours Per Day

When it comes to mobile video, teenagers in the U.S. are the biggest fans of the format. They spend a...
April 11, 2017
Announcements
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Feel Optimistic? 59 Percent of Small Business Owners Do, Plan to Up Spending

Throughout 2016, businesses large and small poured record sums of cash into cutting edge technologies and platforms to not only...
April 10, 2017
Mobile Marketing
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Facetweets, Disappearing Posts: Is Facebook Copying Snapchat and Twitter?

The hardest thing about being king of the social media hill is staying on top. That’s something commentators and analysts...
March 30, 2017