All posts by J. Barton
All posts by J. Barton
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AerServ’s DataServ Offers New Revenue Stream for Publishers
AerServ, a leading ad management technology and SSP for mobile publishers and advertisers, has just launched DataServ, a new data-as-a-service...
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Kochava Aids Networks with Holistic Fraud Abatement Tools
Kochava, a respected industry leader in holistic measurement solutions for connected devices, is now offering its fraud abatement toolset to...
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New PulsePoint Platform Offers Enhanced AI and Machine Learning
PulsePoint is a leading global programmatic advertising platform and it’s out with something new. MME has learned that the next...
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Broadcast Brand Awareness Lacking Among Millennial Audiences
A new report from Anatomy reveals that young viewers are largely unable to identify the networks behind programs, even when...
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FIRST LOOK: mPulse Mobile Partners with Harvard Medical School on Texting Program for Medicaid Members
Could targeted and interactive text messages to Medicaid patients improve disease management and boost primary care visits? That’s something Harvard...
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Pandora Rolls Out ‘Sounds Like You,’ Offers Premium via App Store, Google Play
An artist-inspired and led campaign is now being launched — a move coming in tandem with the offer of Pandora...
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More Cowbell! Hotels See Bigger Digital, Social Budgets as Way to Counter Competition
If digital/social marketing was the business equivalent of a band’s cowbell, hotels would be replicating the famous Saturday Night Live...
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Teens Totally Tubing: Mobile Video Watched Three Hours Per Day
When it comes to mobile video, teenagers in the U.S. are the biggest fans of the format. They spend a...
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Feel Optimistic? 59 Percent of Small Business Owners Do, Plan to Up Spending
Throughout 2016, businesses large and small poured record sums of cash into cutting edge technologies and platforms to not only...
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Facetweets, Disappearing Posts: Is Facebook Copying Snapchat and Twitter?
The hardest thing about being king of the social media hill is staying on top. That’s something commentators and analysts...
