Augme, a company providing mobile barcodes and other interactive marketing solutions, is going straight to the source to try and make mass-market barcodes a reality on a wide-range of consumer packaged goods (CPG).
The company today announced that it’s expanded its marketing agreement with Graphic Packaging International (GPI), one of the world’s largest consumer product packaging companies, to provide turnkey solutions for the mobile redemption of new “intelligent loyalty codes.”
Loyalty Codes are number sequences or 2D bar codes added to packaging that enable the capture of additional purchase information, like product and size purchased, store name, geographic region, etc. While the concept is nothing new, the partnership with GPI is substantial.
It’s substantial because GPI has developed processes related to the high-speed production and printing of these codes on product packaging. These processes combined with the fact that GPI packages an enormous variety of every-day products means mobile barcodes will finally be front-and-center to a very large consumer segment.
The GPI/Augme turnkey solution for code production, printing and mobile redemption via text messaging and 2D code scanning is a first-to-market offering that enables brands and their marketers to identify and collect highly targeted consumer-purchase information. By integrating these codes with the Augme “AD LIFE” mobile marketing platform, the solution facilitates convenient interactivity between the brand and the consumer.
When it’s all said and done, the Augme/GPI partnership will represent one of the largest advancements of mobile barcode technology to date, hopefully leading the way for mass-market adoption among CPG providers. There’s still a long way to go, but the future is looking brighter.
