Augme Engages in Legal Skirmish with Millennial Media

On Monday, Augme Technologies – an interactive media marketing company – announced that it has filed a patent infringement lawsuit against Millennial Media, Inc.

Augme is asserting three causes of action involving patent infringement.

Augme is seeking injunctive relief as well as unspecified monetary damages.

“We believe that Augme’s patented intellectual property portfolio represents one of the Company’s most valuable assets and provides significant market and competitive advantages,” said Paul Arena, Chief Executive Officer of Augme. “The Company must vigorously protect and enhance its proprietary position in the mobile marketing and mobile advertising industry, and the filing of this suit is consistent with our position that infringing competitors must be prosecuted.”

Millennial Media is yet to publicly respond to the suit.

Millennial Media serves better than 40 billion mobile ad impressions monthly across leading mobile platforms. In late March, Millennial began trading on the New York Stock Exchange following a successful and long-awaited IPO.