Augme And ScanLife Team For Mobile Barcode Advancement

Barcodes haven’t caught on, it’s no secret, but a large reason is because so much fragmentation exists in terms of barcode technology, the platforms to read them and link them with content, and other aspects along the value chain that contribute to consumer confusion and lack of uptake by large industries. One aspect of the …   Read More

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Augme And ScanLife Team For Mobile Barcode AdvancementBarcodes haven’t caught on, it’s no secret, but a large reason is because so much fragmentation exists in terms of barcode technology, the platforms to read them and link them with content, and other aspects along the value chain that contribute to consumer confusion and lack of uptake by large industries.

One aspect of the value chain, which has been in the works for a while now, is finding an end-to-end solution to link digital content to normalized UPC and other barcodes that grace nearly every single packaged product sold in the US.  Once normal everyday products are “digitized” so-to-speak, and a solution exists to digitize any future products that are slapped with a barcode, a huge limiting factor will have been solved.

Another primary limiting factor is the art of equipping consumers with the necessary mobile apps to scan, recognize and consume the digital content associated with barcodes.  Until barcode readers come pre-loaded on mobile devices, we can’t expect a large number of consumers to seek out, download, install and configure their own apps.  If the apps are installed and ready to use from day one, it’s a whole different story.

ScanLife is a barcode solution that has the best chance of any to standardize mobile barcodes in the US, by enabling a “multi-barcode” concept that works across several technologies.  Its key attribute is the fact that it’s now being pre-loaded on cell phones shipped in the US and in other parts of the world.  It’s currently the only barcode solution doing so, and is available on every major platform, including the iPhone, Blackberry, Android and Java platforms.

ScanLife has also created what it calls its “Packaging Connect” barcode registration solution, which allows product manufacturers and packaging companies to seamlessly link existing UPC, EAN or ISBN barcodes to digital content- easily readable by ScanLife’s barcode scanning application.

Augme, on the other hand, is an innovative mobile marketing solutions company that specializes in allowing brands to augment communication with consumers via traditional print media, including product packaging, by again digitizing print content and making it interactive.  Through its “AD LIFE” content creation platform, brands can create unique content for everyday products and print media and seamlessly distribute it via solutions like ScanLife.

All of these components, from ScanLife’s barcode scanning and registration solution, to Augme’s AD LIFE content creation platform, have come together to form a complete end-to-end solution that’s the best answer to the fragmentation problems so far.

The two companies announced today the successful integration and deployment of Scanbuy’s mobile multi-barcode scanner application and its new ScanLife Packaging Connect barcode registration solution into the AD LIFE mobile marketing platform.  Product manufacturers and packaging companies can now seamlessly link existing UPC, EAN or ISBN barcodes to the AD LIFE platform’s content creation, delivery, tracking and behavioral analytics tools, providing consumers the opportunity to enhance their shopping and brand experiences.

With it, brands can easily “activate” an existing UPC through the AD LIFE platform to provide consumers with access to relevant digital media, including recipe ideas, product demo videos, coupon offers, social network feeds, and many other interactive applications.

The solution provides value to all parties involved; including product manufacturers, packaging companies, the brands themselves and consumers alike.  While it may not be the definitive answer to wide spread mobile barcode usage, it’s an excellent start.

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5 comments

  1. Dave the 10-Q Digger

    As they did as Modavox, constantly calling themselves “The Internet Broadcasting Pioneer”, this highly unprofitable penny stock who could never make it with their past business plan, will end the same with the present business plan.

    AUGT.OB will continue the trend to pull down revenues so tiny, they could never actually cover expenses. let alone salaries.

    As it was as Modavox, Augme -AUGT.OB will never post net income to the bottom line.

    But, the company, and their “Third Party” partners WILL continue to hire compensated promotional firms, and continually print millions and millions of new shares, just to keep the lights on.

    Just as they did as Modavox, “The Internet Broadcasting Pioneer”.

    Google this. C&H Capital Engaged To Assist.

  2. Susan

    The partnership with Vidiemme will take the i-nigma platform and feed it into Vidiemme’s best existing digital advertising offerings.

  3. Dave the 10-Q Digger

    How about the fact that AUGT.OB/MODV.OB’s most recent 10-Q filings says,

    “We recorded revenues of $56,028 from the Augme division during the nine months ended November 30, 2009”

    This company, whether as Modavox – MDVX.OB or as AUGT.OB has to print and flog million of shares annually just to keep the lights on. This is the reason why so many penny stock promoters have been employed. This is the same reason why there are more promoters hired to run the pump up the proverbial flag pole.

    Yes, a mere 35,000,000 MORE shares printed and flogged in just the last couple of years. And according to the SEC filings, this does not even count the millions of off balance sheet unregistered paper.

    Modavox/Augme
    Nov 30, 2009
    ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

    In March, we issued 84,000 shares in connection with the exercise of warrants for cash of $42,000.

    In March, we issued 303,000 shares in connection with the exercise of options for cash of $75,750.

    In April, we sold 240,000 shares at $1.25 for cash of $300,000.

    In April, we issued 40,000 shares in connection with the exercise of warrants for cash of $20,000.

    In May, we sold 80,000 shares at $1.25 for cash of $100,000.

    In May, we issued 127,458 shares plus 382,375 shares for a total of 509,833 shares in connection with the exercise of warrants at $0.15 for cash of $76,475. These warrants were granted pursuant to an anti-dilution provision in a 2004 financing transaction and caused the exercise price to be reduced from $0.60 to $0.15.

    In May, we issued 100,000 shares in connection with the exercise of warrants for cash of $25,000.

    In May, we sold 142,858 shares at $1.75 for cash of $250,000.

    In the quarter ended May 31, 2009, Modavox issued an aggregate of 169,362 shares in connection with the cashless exercise of options.

    In June, we sold 57,142 shares at $1.75 for cash of $99,998.

    In June, we issued 100,000 shares in connection with the exercise of warrants for cash of $100,000.

    In June, we sold 43,478 shares at $1.15 for cash of $50,000.

    In July, we issued 75,000 shares in connection with the exercise of warrants for cash of $75,000.

    In July, we sold 130,434 shares at $1.15 for cash of $150,000.

    In July, we sold 240,000 shares at $2.50 for cash of $600,000.

    In August, we issued 53,000 shares in connection with the exercise of warrants for cash of $13,250.

    In August, we issued 147,060 shares in connection with the exercise of warrants for cash of $22,059.

    In August, we issued 25,000 shares in connection with the exercise of warrants for cash of $6,250.

    In August, we issued 8,000 shares in connection with the exercise of warrants for cash of $9,200.

    In the quarter ended August 31, 2009, Modavox issued 595,249 shares in connection with the cashless exercise of options and 30,769 shares in connection with the cashless exercise of warrants.

    In September, we sold 43,478 shares at $1.15 for cash of $50,000.

    In September, we issued 272,060 shares in connection with the exercise of warrants for cash of $53,309.

    In October, we issued 852,564 shares in connection with the exercise of warrants for cash of $268,559.

    In October, we sold 43,478 shares at $1.15 for cash of $50,000.

    In October, we sold 160,000 shares at $2.50 for cash of $400,000.

    In November, we issued 157,564 shares in connection with the exercise of warrants for cash of $22,059. These warrants were granted pursuant to an anti-dilution provision in a 2004 financing transaction and caused the exercise price to be reduced from $0.60 to $0.14.

    In the quarter ended November 30, 2009, Modavox issued 167,717 shares in connection with the cashless exercise of options.

  4. Cheap Evening Dresses

    Have you kept up with the long list of the compensated penny stock pump company’s that have been compensated to run the hype? Qualitystocks.net. Wasserman Morris. WAB Capital. Stockguru/

  5. Dave the 10-Q Digger

    Augme, symbol AUGT.OB. I think you mean Modavox, MDVX.OB previously.

    Have you read the financials behind this highly unprofitable penny stock?

    Have you taken the time to read even a few of their 10-Q filings with the SEC?

    Have you kept up with the long list of the compensated penny stock pump company’s that have been compensated to run the hype? Qualitystocks.net. Wasserman Morris. WAB Capital. Stockguru/Pentony LLC. Acorn Management. Steve Kanaval and MN1, Knobias, and Worldmarketmedia?

    Google search this. Gary Weiss MN1.

    By the way, here’s a hint how it all comes out in the wash. Google this. C&H Capital Engaged To Assist.

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