Attention Marketers: There are BIG Differences Between Male and Female Mobile Gaming Preferences

We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space. “New data from nine million mobile game players affirms some traditional assumptions while revealing wild disparities,” the research summary shared with mGamingWatch reads. New data released today from game analytics …   Read More

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Attention Marketers There are BIG Differences Between Male and Female Mobile Gaming PreferencesWe already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space.

“New data from nine million mobile game players affirms some traditional assumptions while revealing wild disparities,” the research summary shared with mGamingWatch reads.

New data released today from game analytics and marketing platform deltaDNA, reveals that while some traditional assumptions of gender preference within games hold true, wild disparity and contradiction exists within different genres and game types.

Men, for example, love action. Women prefer social casino games and puzzles.

“The split within each genre may by as expected for some; for example, the traditionally masculine Action genre features a sizable male bias of 75%,” the report summary notes. “However, the gender split can widely differ when we start to look at different game types within each genre.”

Want to know more, check out deltaDNA here.

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