AT&T has announced plans to begin selling Amazon’s Kindle 3G in AT&T company-owned retail stores nationwide beginning March 6.
The announcement comes as Amazon continues to push into new retail outlets to promote its bestselling e-reader, which competes in many ways with no shortage of other popular e-readers and tablets, including Apple’s iPad.
The Kindle 3G connects over Wi-Fi as well as AT&T’s mobile broadband network, enabling users to wirelessly download books, magazines, newspapers, blogs and other personal documents.
According to the mobile operator, AT&T will include the Kindle 3G in its connected devices displays throughout AT&T company-owned stores. AT&T will even allow customers to “test drive” the Kindle in store.
“Amazon has without question pioneered the eReader space with Kindle, and it’s exciting to not only connect this device through our network, but now offer it in our stores to readers around the country,” said Glenn Lurie, an executive with AT&T.
“As the first dedicated eReader offered in our stores, we are confident the Kindle will be an attractive addition to our in store connected devices lineup,” Lurie adds.
The Kindle Store now boasts more than 810,000 books, including new releases and 107 of 111 New York Times Best Sellers.