AT&T: Small Businesses Rely Heavily on Mobile Presence

According to the results of a new survey headed up by AT&T, 2013 looks to be another year of significantly increased online investment for small businesses.

The new AT&T Small Business Technology Poll surveyed 1,000 small businesses nationwide and found that 66 percent of small businesses plan to invest as much or more in digital marketing.

That includes websites, social media and online advertisements.

The poll also revealed that a vast majority of small businesses will expand their online and digital presence through their company website and email blasts to customers in 2013, AT&T said Thursday.

In addition, more investment in mobile marketing solutions is a factor among small businesses polled, with 71 percent “somewhat” or “very likely” to increase budgets for marketing via mobile devices. And nearly one-third use “mobile-friendly” websites – those easily viewable on smartphones – as a way to engage with customers.

“U.S. small businesses see incredible value and opportunity in digital marketing and are clearly increasing their presence as a way to gain access to new customers,” says Cathy Martine, AT&T Executive Vice President of Small Business Solutions. “With a variety of digital tools such as email, websites and social media, coupled with the ability to both deliver and access them from mobile devices, small businesses are building new connections without borders.”