AT&T, Scanbuy Partner for Expanded QR Code Platform

AT&T Mobility announced a new partnership on Monday with Scanbuy.

The coupling will enable the freshly-minted partners to introduce new services enabling business customers of all sizes to utilize QR Code-based mobile marketing campaigns.

The new AT&T Mobile Barcode Services platform leverages Scanbuy’s mobile engagement technologies to let businesses execute barcode-enabled campaigns supporting a variety of customer interactions, including voice, video and email.

“Together with AT&T, we‘re offering businesses the best possible mobile engagement platform on the market today,” says Mike Wehrs, CEO and President of Scanbuy. “Our ScanLife code management platform creates a dynamic experience for consumers that instantly adapts to real-time circumstances.”

AT&T says business users may also create mobile-optimized landing pages, design customized QR Codes showcasing their brand’s signature logo or colors, implement advanced code actions that respond to user behavior and prompt custom content.

As if these offerings weren’t already sufficient, AT&T and Scanbuy plan to roll out analytics data, making it possible for businesses to deliver targeted experiences based on critical criteria like age, gender and scan location, as well as device type, operating system and time and date stamp.