AT&T is partnering with Major League Soccer and the U.S. Soccer Federation to secure a very cool title: the “official communications sponsor” of MLS and the U.S. Men’s and Women’s National teams.
Distributing original mobile content tailored to soccer fans is becoming the growing aspiration of many telecommunications companies, and it’s clearly the mobile marketing priority for AT&T at the moment.
According to the official announcement, AT&T will deliver extensive “behind-the-scenes content” ranging from pre-game player interviews to post-game memorable highlights.
This newer and more comprehensive agreement builds upon AT&T’s existing sponsorship of the Mexican National Team and InterLiga.
“We’re pleased to associate our brand with this world-class game that’s arguably the most popular sport around the globe,” said David Christopher, chief marketing officer at AT&T Mobility and Consumer Markets. “We look forward to working closely with Major League Soccer and the U.S. Men’s and Women’s National Teams to better connect soccer fans around the world to the excitement of the game through our leading edge technology and platforms – AT&T mobility, broadband, voice and video services.”
For more info on the sponsorship deal and how to get access to all the features it brings with it, please check out http://fanzone.att.net