AT&T Introduces Mobile Barcode Services

On Thursday, AT&T rolled out Mobile Barcode Services, a new platform that the mobile carrier says will allow brands to a static advertisement into an “immersive experience.” This program, which gives companies the ability to create, publish and manage their own 1D (UPC) and 2D (QR and Data Matrix) barcodes, helps both new and established …   Read More

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On Thursday, AT&T rolled out Mobile Barcode Services, a new platform that the mobile carrier says will allow brands to a static advertisement into an “immersive experience.”

This program, which gives companies the ability to create, publish and manage their own 1D (UPC) and 2D (QR and Data Matrix) barcodes, helps both new and established brands reach consumers directly on their smartphones, delivering information, promotions, coupons, etc.

By the carrier’s own admission, this program reflects AT&T’s desire to become a bigger player in the mobile internet realm. As AT&T noted in its announcement today, Forrester Research Inc. has predicted that more than 75 million cell phone users will access the mobile internet this year.

According to details made available this morning in a press release from AT&T announcing the program, AT&T Mobile Barcode Services includes the following:

AT&T Code Scanner, a free mobile application preloaded on many AT&T mobile devices, uses smartphone cameras to scan barcodes found in magazines, stores, websites and billboards. This fun, easy-to-use app unlocks new ways for consumers to experience their favorite brands, automatically launching companies’ mobile websites or offering sneak peeks into the latest products and deals. Compatible with all of the major smartphone OS platforms, AT&T Code Scanner gives people the incentive they need to start exploring the world of mobile barcodes.

AT&T Code Management Platform provides businesses with a secure tool for creating mobile barcodes and managing the associated content, which can range from videos to coupons to sweepstakes to mobile websites. After creating their first mobile barcodes, companies can use AT&T Code Management Platform’s powerful reporting capabilities to gauge the effectiveness of mobile marketing campaigns.

“Wherever people engage with traditional media – in newspapers or magazines, on signs or storefront displays – they can experience more with a mobile barcode,” says Chris Hill, Vice President of Advanced Mobility Solutions at AT&T Business Solutions. “After trialing the technology with top companies in industries such as entertainment, retail, marketing and hospitality, we’re confident that this solution will help our business customers to market more effectively and to immerse consumers in their brands, anytime and anywhere.”

For more information about AT&T’s new offering, check out AT&T Mobile Barcode Services.

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7 comments

  1. Conquer Marketing » Blog Archive » Vanity Short Codes Soon To Be Irrelevant In SMS Marketing

    […] phones with the QR code scanning software built in. Just recently AT&T released their own mobile barcode scanner, which is already pre-loaded onto many AT&T […]

  2. rwramo

    I had only recently looked into this code scan stuff. Primarily I logged into Microsoft TAG, created and distributed a TAG. It performed as expected with the Mu$ tag reader on an ATT 8925. The TAG reader was quick to download and install even on something obscure like an HTC Kaiser100. Activated the camera and read the tag in a couple of seconds, keeps a log of read tags. And the free TAG manager page, tells me which tag was scanned how many times by what sort of devices. FREE. I get the impression ATT is offering the same thing as an expensive pay service, all I saw was a mobi url with no description of the application.

    They did have a QR tag reader application of some sort. Although I have not tried it out yet. I had actually started out the day looking for some comparisons of QR readers. I might add I am a little dissapointed at not finding a cross section of QR apps. Or, at least some articles with meaty content. MMMmmm yes, it is lunchtime. I shall contine to look for different QR apps after some Barbecue.

    1. Derek Johnson

      I would not use MS Tags as not many phones can scan scan them. I would use a true QR code if I was you.

  3. We Speak Mobile|Mobile Marketing|SMS Text Marketing|Mobile Websites - Vanity Short Codes Soon To Be Irrelevant In SMS Marketing

    […] phones with the QR code scanning software built in. Just recently AT&T released their own mobile barcode scanner, which is already pre-loaded onto many AT&T […]

  4. Vanity Short Codes Soon To Be Irrelevant In SMS Marketing | Market To Phones

    […] phones with the QR code scanning software built in. Just recently AT&T released their own mobile barcode scanner, which is already pre-loaded onto many AT&T […]

  5. Don Crocket

    Is this software covered by the Neomedia patents?

  6. annebruce

    I found a site where you can get coupons for restaurant called "Printapon" they are on all over the news, search online

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