AT&T Dumps Advertising Solutions and Gains Share of YP

On Monday, AT&T confirmed that an affiliate of Cerberus Capital Management, L.P. has agreed to acquire AT&T Advertising Solutions and AT&T Interactive. In accordance with the details announced today, AT&T will receive a 47-percent equity interest in the new entity, YP Holdings LLC (YP). YP will include: Approximately 1,200 The Real Yellow Pages print directory …   Read More

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On Monday, AT&T confirmed that an affiliate of Cerberus Capital Management, L.P. has agreed to acquire AT&T Advertising Solutions and AT&T Interactive.

In accordance with the details announced today, AT&T will receive a 47-percent equity interest in the new entity, YP Holdings LLC (YP).

YP will include:

  • Approximately 1,200 The Real Yellow Pages print directory titles reaching about 150 million homes and businesses in 22 states;
  • YP.com, a top 40 website according to a leading global digital measurement firm;
  • The YP Local Ad Network, which includes more than 300 mobile and online publisher websites nationwide providing digital reach to more than 71 million monthly unique visitors; and
  • The YPmobile app, which allows users to search local businesses from their mobile devices.

The business units generated approximately $3.3 billion in revenues in 2011. Among other agreements, YP has agreed to honor existing union contracts.

“This transaction makes strategic sense for both AT&T and Advertising Solutions,” said José Gutiérrez, president and CEO of AT&T Advertising Solutions. “It enables AT&T to focus on its core strategy of leadership in wireless, IP, cloud- and application-based services. At the same time, it gives our advertising customers, partners and developers continued access to strong advertising and search innovation and performance.”

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  1. AT&T Dumps Advertising Solutions and Gains Share of YP | Mobile … | Mobile Marketing Online

    […] Capital Management, L.P. has agreed to acquire AT&T Advertising Solutions and AT&T. mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged Advertising, AT&ampT, Dumps, Gains, […]

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