AT&T Debuts Mobile Commerce Platform for Retailers

On Monday, AT&T announced a new service, Digby Mobile Commerce from AT&T, which the company says is tailored specifically for retailers to help them “design, deploy and manage mobile commerce web sites and rich applications optimized for smartphones.”

The platform comes as a supplement to AT&T’s currently available – and somewhat expansive – retail industry solutions across mobile channels, including AT&T Mobile Barcode Services, AT&T Global Messaging Suite, AT&T Digital Signage and ShopAlerts by AT&T.

The addition of Digby Mobile Commerce, however, will give AT&T business customers another means to reach consumers and make mobile devices a virtual sales representative with access to product information, reviews and promotions.

According to the AT&T, “Digby Mobile Commerce from AT&T helps to lift sales by delivering a user-friendly interface for consumers to search, browse and buy products on their mobile phones.”

The solution provides businesses with a single platform that works seamlessly across a variety of mobile operating systems. Further, integrating Digby Mobile Commerce with AT&T Mobile Barcode Services allows retailers to provide information, pictures of products, rich media and an enhanced shopping experience when potential customers scan barcodes.

“By adding Digby Mobile Commerce Solutions to our portfolio of Mobile Marketing Solutions, we’re able to offer retailers a comprehensive set of services for promoting, merchandising, and selling product through a mobile channel,” said Chris Hill, Vice President, Advanced Mobility Solutions, AT&T Business Solutions. “Digby mobile and in-store application development and mobile commerce features, combined with AT&T’s retail industry consulting practice and mobile marketing solutions, give retail companies exactly what they need to engage potential customers who are on-the-go and in the store.”

If you like what you see, you won’t have to wait long to jump in. Digby Mobile Commerce is available today. For more info from AT&T, click here.