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AT&T And SCVNGR Team For In-Store LBS Checkin Rewards

AT&T yesterday announced a partnership with SCVNGR to offer in-store rewards and discounts for completing mini-challenges in select AT&T stores across the Midwest. SCVNGR is a social game that involves checking into locations and doing challenges, while earning points and unlocking rewards in the process.  Through its partnership with AT&T, customers can complete challenges that …   Read More

By Justin
August 25, 2010
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By Justin
August 25, 2010
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AT&T And SCVNGR Team For In-Store LBS Checkin RewardsAT&T yesterday announced a partnership with SCVNGR to offer in-store rewards and discounts for completing mini-challenges in select AT&T stores across the Midwest.

SCVNGR is a social game that involves checking into locations and doing challenges, while earning points and unlocking rewards in the process.  Through its partnership with AT&T, customers can complete challenges that include simply checking in to an AT&T store, completing various social checkins, snapping a photo of the new Samsung Captivate, sharing ringtones and more to amass points that can be turned into rewards on the spot.

Users who collect two points earn a free ringtone card, for example, while collecting five points gets you a 20% off discount for any AT&T accessory.  Getting 15 points earns you a whopping $50 discount on the new Samsung Captivate smartphone.  The campaign is obviously aimed at driving foot traffic to AT&T corporate stores, while also driving attention to the carrier’s new Android-powered smartphone.

“It’s awesome to have AT&T join in on the fun by building challenges and rewards on SCVNGR,” said Seth Priebatsch, SCVNGR’s Chief Ninja.  “We want everyone to build a game layer on top of the world with us — at every place with fun things to do at those places.  Check-in, do challenges, earn points and unlock awesome rewards — it’s social, easy, fun and, especially at AT&T stores, rewarding!”

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In this article
  • Marketing Strategy
  • Mobile Apps
  • Mobile Devices
  • Mobile Location
  • Mobile Marketing
  • Mobile News
  • Mobile Partners
  • Mobile Social
  • at&t
  • checkins
  • LBA
  • LBS
  • LBS rewards
  • SCVNGR
  • social gaming

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