AT&T yesterday announced a partnership with SCVNGR to offer in-store rewards and discounts for completing mini-challenges in select AT&T stores across the Midwest.
SCVNGR is a social game that involves checking into locations and doing challenges, while earning points and unlocking rewards in the process. Through its partnership with AT&T, customers can complete challenges that include simply checking in to an AT&T store, completing various social checkins, snapping a photo of the new Samsung Captivate, sharing ringtones and more to amass points that can be turned into rewards on the spot.
Users who collect two points earn a free ringtone card, for example, while collecting five points gets you a 20% off discount for any AT&T accessory. Getting 15 points earns you a whopping $50 discount on the new Samsung Captivate smartphone. The campaign is obviously aimed at driving foot traffic to AT&T corporate stores, while also driving attention to the carrier’s new Android-powered smartphone.
“It’s awesome to have AT&T join in on the fun by building challenges and rewards on SCVNGR,” said Seth Priebatsch, SCVNGR’s Chief Ninja. “We want everyone to build a game layer on top of the world with us — at every place with fun things to do at those places. Check-in, do challenges, earn points and unlock awesome rewards — it’s social, easy, fun and, especially at AT&T stores, rewarding!”