Jivox has just announced that it has partnered with Atlas – Facebook’s new mobile advertising platform, to enable personalized media ads to be served, tracked, and measured within Atlas.
Jivex, as MMW has previously reported, provides a solid platform for data-driven advertising. They enable the world’s top advertisers and agencies to deliver personalized advertising across all screens.
Their flagship ad platform, Jivox IQ, has been fully integrated to extend Atlas’s reach into the broader marketplace of display advertising, “providing customers with the ability to develop and serve data-driven native, video, and mobile ads across the entire Atlas Ad Serving and Measurement Platform.”
Atlas, by partnering with Jivox, will be able to allow its clients to create media ads and run them at scale through the simple platform, “ensuring that every impression is viewable and delivered to the intended audience.”
With Atlas freshly launches and the digital ad world taking notice, expect a flurry of similar announcements to be made as 2014 winds to a close.