Armani Exchange Launches Mobile Campaign

Fashion’s fierce on the iPhone. Armani launched its first mobile campaign in partnership with The Media Kitchen and mobile ad network AdMob to promote their spring 2009 collection.

Focusing on the ever-stylish iPhone, the campaign uses the tagline “Instant Message. Instant Style. It features text, banner, and video ads that drive users to a mobile site for the company.

Armani already has a Text A/X campaign, which makes it easy for their customers to opt-in from the desktop Internet to be sent text messages about offers, new arrivals, etc.

Armani Exchange is the Italian fashion company’s more affordable brand geared toward young urbanites. It operates 170 stores in 24 countries, with most outlets in the U.S.