If you think mobile technology companies have a lot of pressure on them to meet consumer demands, just imagine how the actual phones feel. As the team at Arieso pointed out this morning, today’s hottest mobile devices continue to push the limits of today’s mobile capacity, particularly when it comes to mobile data.
New analysis from the network management software solutions provider indicates that so-called ‘extreme’ users are becoming even more extreme, with 1% of subscribers now consuming half – yes, half – of all downloaded data.
Arieso determines that the capacity issues plaguing mobile operators around the world will worsen in 2012.
The Arieso study, “Recent Smartphone Trends & the Extreme Data User”, compares data usage across a variety of smartphones and connected devices. It finds that users of the iPhone 4S demand three times as much data as iPhone 3G users and twice as much as iPhone 4 users, who were identified as the most demanding in the 2010 study.
“The introduction of increasingly sophisticated devices, coupled with growing consumer demand, is creating unrelenting pressure on mobile networks,” says Dr. Michael Flanagan, CTO of Arieso and the study’s author. The capacity crunch is still a very real threat for mobile operators, and it looks set to only get harder in 2012.”
“The mobile industry needs new investment and new approaches to boost network performance and manage the customer experience,” Flanagan asserts.
Do you think today’s mobile technology and its most enthusiastic users push mobile networks and devices to their limits?