The holidays are only a few months away, and most major retailers have already decided upon their holiday mobile marketing campaigns. What makes 2014 different from years past is the role that mobile will play in consumer buying decisions.
Mobile devices have drastically increased in consumer adoption and user frequency between 2013 to 2014. This means that marketing must be adjusted for retailers of all sizes.
During the recent Mobile Marketing Summit: Holiday Focus 2014 conference, a Twitter executive shared some insight as to what businesses must be taking into consideration. The two key points are: mobile sharing driven by the consumer, and grasping how to identify and capitalize on a “moment.”
Twitter defines moments as either one of the four:
- Planned
- Spontaneous
- Big Events
- Everyday Moments
The Ellen Oscar tweet was an example of mobile making a big event, even bigger. Retailers must learn the difference between the four in order to further increase their impact.
For a closer look at mobile and holiday shopping for 2014, check out this comprehensive report from Mobile Commerce Daily.
