Is the hashtag still relevant in digital marketing today? Boy, is it ever! That’s according to a new report from Experian.
As more and more consumers engage in social media, brands need to invest more time in understanding how their current customers and prospects interact on this growing channel. To help address this need, Experian Marketing Services teamed with SpotRight to provide brands with actionable insight into the social media behavior of their customers.
According to a provided statement, Social Media Analysis is a new visualization tool that enables marketers to better understand the social influence, brand behavior, following activity, competitor overlap and rich demographic information of their target audiences.
Social Media Analysis leverages Experian’s consumer demographic and lifestyle data, as well as SpotRight’s social media relationships, to help marketers paint a rich and full picture of their target audiences. Additionally, marketers can gain insight into any audience, including a custom digital audience (a brand’s or competitor’s social following, hashtags, etc.), first-party CRM data or an audience defined through Experian third-party data.
“When it comes to social media data, marketers need to go beyond likes, shares and reposts. They need to listen and quantify what consumers are saying and doing,” said Brienna Pinnow, director of product marketing for Targeting ay Experian Marketing Services. “So many consumers make their opinions and preferences known on social media, and the marketers that succeed are those that leverage opportunities to better communicate messages that resonate with their customers.”
For more insights straight from Experian’s #BlackFriday analysis, click here.