Apsalar, an app ROI platform that helps mobile marketers drive growth, has announced that it has been named to the Pinterest Marketing Partners program.
Under the agreement, we’re told that Apsalar will be able to measure and attribute app installs and remarketing events driven by Pinterest.
Widely known as “the world’s catalog of ideas,” Pinterest enables users to discover new products, plan purchases and connect with brands in “uniquely enriching ways.”
The popular platform attracts more than 150 million unique users around the world every month.
The company says that by joining the Pinterest Marketing Partners program, Apsalar has further expanded its extensive measurement footprint, which includes Facebook, Instagram, Twitter, Google, and 1,000+ network and traffic source integrations.
“We’re proud to be among the first mobile app measurement partners for this highly influential property,” said Michael Oiknine, Apsalar Cofounder and CEO. “Advertisers are looking for lean-forward media opportunities to engage users deeply, and we look forward to helping our clients understand the business value of their Pinterest programs.”