AppsFlyer, a mobile attribution and marketing analytics company, announced ahead of the weekend the availability of its data and marketing tools on THINK Marketing — a new “one-stop destination for marketers to gain knowledge, learn skills and ultimately drive a digital transformation within their business.”
Sounds pretty good, right?
Available now, companies can leverage AppsFlyer’s unbiased data and marketing tools to measure and optimize their app install and user engagement campaigns.
AppsFlyer delivers the tools and insights for marketers to make data-driven decisions on their mobile marketing strategies. As the authority in mobile attribution and marketing analytics, AppsFlyer provides app marketers with real-time access to campaign data including impressions, clicks, cost and more, directly alongside post-install activity such as in-app purchases, sessions, Average Revenue Per User (ARPU), Lifetime Value (LTV), Return on Investment (ROI) and other metrics — all through a centralized, easy-to-read dashboard. Marketers can take advantage of AppsFlyer features such as cohort analysis, retention reports, full funnel reporting and OneLink smart deeplinking in order to further analyze and improve the end-to-end performance of their campaigns.
“We are excited to join THINK Marketing and add to our 2,000 integrated partnerships with market leaders,” said Ben Roodman, Director of Partner Development at AppsFlyer. “We can now provide enterprise clients with powerful, independent and reliable data to inform and enhance the mobile-centric approach to their marketing activities. This important move will ensure that businesses can fully benefit from our platform, which helps over 10,000 app marketers succeed in their mobile growth efforts.”