A new community called AppMatchMaker.com has just launched to provide a link between brands in need of mobile applications and those waiting in the wings to develop them.
The site was created for companies that are serious about developing an App for themselves or their clients and have a budget and a timeline in place, explains Bill Blaney, who developed the idea. “In order for us to pass a project on to our developers, this basic criteria must be met,” says Blaney. “Our developers know that a lead coming from us has been pre-qualified. Our clients, on the other hand, can feel comfortable that their projects will be handled by programmers and developers that have worked within their budget in the past.”
The service maintains strict guidelines for its developers, requiring them to have already built and submitted mobile applications to the various App Stores they develop for. “The authorized App developers we select at AppMatchmaker.com need to have first proven themselves,” states Blaney. “For example, if we’re discussing iPhone or iPad, they need to have already-built Apps that are currently distributed through the App Store.”
Beyond matching brands with developers competent in their respective fields, AppMatchMaker also helps newly developed apps through various levels of promotion, such as traditional advertising, public relations, online video, SEO websites and social media. The company even employs a dedicated team of people with various marketing credentials and abilities.
“Apps have become the new rich media ‘experience’ and as such they need to be promoted to enjoy their full audience potential,” notes Bob Lipp, a long-time marketing exec who works with Blaney.”
