AppLift Launches Inaugural FirstScreen 2016 Event for Mobile Performance Advertising

vMMW has learned that AppLift, a mobile advertising technology company, in partnership with conference organization specialists Online Marketing Rockstars (OMR), is launching FirstScreen — the first conference entirely dedicated to mobile performance advertising and advertising technology.

FirstScreen will take place on June 15, 2016 at Urania in Berlin.

Keynote sessions, we’re told, will be held by innovative industry leaders to discuss the most pressing challenges facing mobile marketers and performance advertisers today.

Speakers include:

  • Jake Ward, co-founder and CEO, Application Developer Alliance
  • Dr. Sebastian Weil, CEO, Studio 71
  • Saira Nayak, Chief Privacy Officer, TUNE
  • Christian Henschel, co-founder and CEO, adjust

Pre-registration is now open for the inaugural FirstScreen 2016 conference.

“Today, there are more users on mobile than desktop and the trend is very clear,” said Stefan Benndorf, Managing Director of AppLift. “Mobile has effectively become the first screen in people’s lives and no marketer can ignore its impact. The FirstScreen Conference is a celebration of the endless advertising possibilities brought about by the mobile revolution. This industry event is a forum for the leading minds of mobile advertising to hold in-depth discussions while indulging in the cultural vibrancy that Berlin, the creative ad technology capital of Europe, has to offer.”